KOA ('Kopen Op Afstand') or 'Remote Purchase'

KOA: ‘Kopen Op Afstand’ or Remote Purchase

KOA is a remote purchase application of the Dutch flower auction FloraHolland. Professional buyers from all over the world are online buying their flowers and plants directly on the clocks.

At the end of the last century FloraHolland started this technology. After many years of development it is possible nowadays to connect by means of a broadband internet connection.

"6:00 a.m. the FloraHolland clocks start also for this KOA-buyer somewhere in Europe"

With this connection KOA-buyers can see the complete auction offer before the clocks start. They can mark items of their interest and produce a kind of ‘shopping list’. This list helps them to purchase real time on all 14 auction clocks.

"image of the KOA buying screen"