Victor Tognola

Victor Tognola (Cheiron) is a man of many talents, expressing his innovations and creativity in radio, journalism, television, cinema and advertising.

Victor Tognola began his career at a very young age by working in the then glorious [http://framafilms.com/radiomonteceneri/index.asp Radio Monte Ceneri] where he created a successful show called "The moon is broken", a milestone in the history of the radio.

Entering the publicity and advertising Industry, he is first a member of the Mc Cann Erickson’s agency in Milan, then he establishes in Switzerland the [http://www.framafilms.com/index.asp Frama Film International Ideas & Co.] for which he directs more than 3’000 commercials.

His Araldit (Novartis) commercial is considered to be one of the most beautiful commercials of all times: it is the only one to have won both a Golden Lion and a Grand Prix at the Cannes International Advertising Festival.

Victor Tognola directed The Great Illusionist, a movie selected in Venice, and the Television cartoons series The most beautiful Tales and [http://www.framafilms.com/animation/videogallery.asp Chlorophyll] from the blue sky both drawn by [http://www.adelchigalloni.com/ Adelchi Galloni] .

From 1990 to 1995 he is a member of the Heptagon Foundation together with the creative Justus Dahinden, Arbert Ernst and Ernst Hiestand, Victor Tognola is a member of the board of the Swiss Association of Industrial and Corporate Image Film Producers between 1997 and 1999. He organizes three editions of The Crystals of Locarno Film Festival.

In the last few years he has directed several documentries on the topic of the territory and its memory: Biasca Contro, a trilogy, Mysterious Switzerland, Radio Monte Ceneri (dedicated to the 75th anniversary of the radio), and Crazy Switzerland, to name some of them.

He has been called to be part of the main Jury of the [http://www.goldendrum.com/en/competition/juries/25303/details.html Golden Drum] (Chairman: Bob Moore -Publicis USA).

He has over a hundred awards and prizes, among them [http://www.canneslions.com/ 13 Lions Cannes Lions] , the Berliner Klappe Award in Berlin, and the Grand Award in New York.

Some of the awards

• 1 Grand Prix International Advertisement Festival of Cannes
• 4 Golden Lions International Advertisement Festival of Cannes
• 4 Silver Lions International Advertisement Festival of Cannes
• 4 Bronze Lions International Advertisement Festival of Cannes
• Grand Award - International Film and TV Festival New York
• 8 Gold Film and TV Festival of New York
• 10 Silver Film and TV Festival of New York
• 6 Bronze Film and TV Festival of New York
• Prize from the Federal Department of Culture
• Grand Prix of Advertising Bern
• SAP Prix for the most pleasant commercial
• The world’s best broadcast Advertisement – Hollywood Radio and TV Society
• Berliner Klappe - Internationales TV Spot und Werbefilmewettbewerb
• 4 Silver Art Director’s Club Switzerland
• 10 Bronze Art Director’s Club Switzerland
• Grand Prix Tele - Zurich
• 10 Silver Film and TV Festival of New York
• 6 Bronze Film and TV Festival of New York
• Prize from the Federal Department of Culture
• Grand Prix of Advertising Bern
• SAP Prix for the most sympathetic commercial
• The world’s best broadcast Advertisement – Hollywood Radio and TV Society
• Berliner Klappe - Internationales TV Spot und Werbefilmewettbewerb
• 4 Silver Art Director’s Club Switzerland
• 10 Bronze Art Director’s Club Switzerland
• Grand Prix Tele - Zürich
• The commercials “SWISS Electricity , Araldit, Banca Stato” entered the Collection Boursicot Paris of the 100 best commercials of all time

Some of the Documentries by Victor Tognola

• Frama Loves You
• Bern is beautiful – documentary on the city of Bern
• Ascona Ascona (Monte Verità)
• Ticino Serenade (Grace Bumbry, Caterina Valente, Fernando Corena, Fiorenza Cossotto, Walter Giller, Zarlie Cariget)
• Daan muna kayo – Swissair - Philippines
• Mata Hari – Swissair - Indonesia
• Swissair in Concert – Wolfgang Sawallisch - Orchestre de la Suisse Romande - Kennedy Center Washington
• I remember so well – 50 years Swissair
• Hilti, Philosophy of a multinational
• Border Guard
• Frama Loves You 2
• Biasca, San Carlo’s vineyard
• Biasca, the red one
• Biasca, the witch
• Radio Monte Ceneri

Full length feature film In the 1980’s, Victor Tognola produced and directed the movie Illusione, presented at the Venice International Film Festival; the film was also presented at the Czechoslovakian film festival Karlovy Vary and the Fiade festival where the actress Adelheid Koch won the award for best actress.