Archie Fraser

Infobox Person
name = Archie Fraser


birth_name = Archibald Hugh Fraser
birth_date = birth date|1959|4|10|df=y
birth_place = Scotland
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residence = Melbourne, Australia
nationality = Scotland flagicon|Scotland
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spouse = Chez
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Archibald Hugh Fraser (born 10 April, 1959 in Scotland, businessman and the current CEO of the St Kilda Football Club.

Biography

Fraser started his sporting love affair with the round ball game. He played soccer for Greenock Morton before moving to Australia in 1980 to pursue a professional soccer career in Brisbane. Fraser moved to Melbourne in 1992 where he has lived with wife Chez since.

Over the past 20 years he has worked with major companies in General Management or CEO roles having national and/or international responsibilities with Inchcape PLC, Fuji Xerox, Adecco and Cendant Mobility.

Fraser's responsibilities have ranged from companies with annual revenues of A$2m to A$420m and employee numbers from eight to 500. He has been involved in establishing, leading, growing and branding businesses across Australia and the Asian region. His exposure to businesses and brands in different markets has provided a depth of understanding and experience.

From 1996 to 1999 he worked with global recruitment giant Adecco, holding the role as Australia & New Zealand CEO. In 1999 Fraser was appointed as partner and CEO of Melbourne based HR consulting firm Hamilton Watts International (HWI) with operations in Australia, Singapore, Malaysia and the UK. In July, 2000 the global NYSE listed Cedant Corporation (annual net revenue in excess of US$20b) acquired HWI. Following the acquisition, Fraser joined Cedant Mobility as Managing Director Asia Pacific, reporting to the US parent and was the company's Australian director.

t Kilda Football Club

Fraser joined the St Kilda Football Club in 2005 after a number of consulting assignments with the club over the two previous years. He held the position as General Manager of Commercial Operations before being appointed CEO on July 1, 2006 [ [http://www.saints.com.au/TheClub/Staff/tabid/5410/default.aspx] St Kilda Saints website - Executive Profiles] ] .

Despite speculation linking Fraser with a move back to the Gold Coast, he has repeatedly stated his loyalty to St Kilda [ [http://www.foxsports.com.au/story/0,8659,24269475-23211,00.html] Archie happy to stay a Saint]

Since his appointment, Fraser, along with the Board has undertaken a number of initiatives with a vision of continually improve the operation of the St Kilda Football Club including:

• Announced the Club's intentions to move to Belvedere Park, Frankston in 2010 along with the development of a state of the art training and administration facility.
• Announced new major sponsor JELD-WEN which signed with the Club for three years.
• Announced new sponsors including UD Trucks, ISC, Turtle Island, Parks Victoria, Maximum Capital, Bond St Dental Studio, Marshall Batteries and 2XU as well as re-signing Musashi, Coca-Cola, Linen House and Jayco.
• Made key football appointments including Matthew Drain as GM of Football, David Misson as GM of Strength and Conditioning, Dr. Tim Barber as Club Doctor, Andrew Wallis and Luke Pickett as Physiotherapists, Stephen Tingay as Weights Coach and Simon Madden as Ruck Coach.
• Made key off field appointments including Anthony Moore as GM of Commercial Operations and Matt Schmidt as GM of Communications and Community Relations.
• Launched Saints in the Community program including a partnership with Parks Victoria and 'Keep The Bay Clean' initiative.
• Launched Saints Central – pioneering the AFL online space.
• Changed VFL affiliate club from Casey to Sandringham which brings St Kilda closer to its heartland, cementing the Saints as the Bayside Club. The move also opened up the southern corridor to Frankston.

Fraser communicates directly with supporters via St Kilda's 'Saints Central' website. [ [http://www.saintscentral.com.au] Saints Central] People can log on to the message boards, post their question and Fraser personally answers them each Friday afternoon, giving St Kilda fans a direct line of communication to the Chief Executive Officer making Saints the only AFL Club to offer this facility.

Frankston

One of Fraser's legacies at the Saints has been steering the Club's move of training and administration facilities to Frankston. [ [http://www.austadiums.com/news/news.php?id=342] St Kilda boots Moorabbin, heads to Frankston] Despite recently announcing a commitment to moving to a site at Belvedere Park by 2010 [ [http://www.abc.net.au/news/stories/2007/11/21/2096996.htm] Saints confirm move to Frankston] , the process was not smooth as desired with various disputes, cost blow outs [ [http://www.news.com.au/heraldsun/story/0,,23888631-11088,00.html] St Kilda football club in costs blow-out on Frankston Park] and other matters delaying the move.

The Club plans to start planning and development soon with the elite training facility to be completed during the 2010 season. When complete, $11m will feature a MCG sized oval, gymnasium, rehabilitation pool, meeting rooms, lecture theatre and an indoor sports hall. These facilities will also be made available to local schools, health providers and sporting associations. [ [http://saints.com.au/tabid/5315/default.aspx?newsid=67795] Saints move to Frankston City confirmed] The Belvedere Park centre will be St Kilda's training and administration base. The Club will continue to play their home games at the Telstra Dome.

Notes

External links

* [http://www.saints.com.au Official website of the St Kilda Football Club]
* [http://www.saintscentral.com.au Saints Central]