Smarthome

Smarthome

Infobox_Company
company_
company_type = Private
company_slogan = Home Automation Superstore
foundation = 1992
location = Irvine, California
key_people =
num_employees = 100
industry = Consumer electronics retail
revenue =
products =
homepage = [http://www.Smarthome.com/ www.Smarthome.com]

Smarthome is a consumer electronics company specializing in home automation products, information, how-to videos and industry information.

It was created in 1992 by Joe Dada III, founder and CEO. It is based in Irvine, California.

History

In 1992, Joe Dada and David Tan launched Smarthome.com, a subsidiary of SmartLabs, Inc. a fast-growingInternet-based supplier of "smart home" products. [cite web
url=http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/06-02-1999/0000954401&EDATE=
title=SMARTHOME.COM: Co-founder Joe Dada Presents at VentureNet'99
publisher=PR Newswire
accessdate=2008-10-06
format=html
] .

Using private funding from a series of friend and family donations, savings, and small loans from the bank, Dada was able to publish the first Smarthome catalog in 1992. In February, 1995, SmartLabs' Smarthome launched one of the first e-commerce sites on the Web. By the end of the summer in 1995, Smarthome.com had a full-functioning e-basket and search engine, which it continues to build upon today. The company currently has about 100 employees and offers more than 5,000 items for the customized automation of the home via there website, catalog and retail store in Irvine, CA. [cite web
url=http://www.smarthome.com/corporatefactsheet.html
title=Corporate Fact Sheet
publisher=Smarthome.com
accessdate=2008-10-07
format=html
] .

Smarthome, Inc. offers electronic home improvement devices such as X10 lighting and control systems, security devices, switches and home automation controllers. Dada and his team of engineers and designers have created a new standard of home control called INSTEON, a two-way system which controls devices using both powerline and radio frequencies (RF). [cite web
url=http://gadgets.consumerelectronicsnet.com/articles/viewarticle.jsp?id=36751
title=CEN Interview: Joe Dada, CEO, Smarthome
publisher=Digital Media Online
accessdate=2008-10-06
format=html
] .

Company growth

Smarthome started with 12 employees and a “shipping room”, which consisted of Dada’s living room coffee table, and has grown to 100 employees and a 60,000 square foot facility. Co-founding Smarthome in 1992 as well as being the Chairman and CEO, Dada recently reorganized SmartLabs, Inc. into three companies: Smarthome Direct, which includes Smarthome.com; SmartLabs Design, creators of home control products; and SmartLabs Technology, the pioneering architects of INSTEON. [cite web
url=http://www.gizmosforgeeks.com/2006/02/12/interview-with-a-leader-in-home-automation-joe-dada-ceo-smartlabs-inc/
title=Interview with a leader in Home Automation: Joe Dada, CEO Smartlabs Inc.
publisher=Gizmos for Geeks
accessdate=2008-10-07
format=html
] .

Today, Smarthome prints more than four million catalogs per year and services customers in more than 130 countries. [cite web
url=http://www.smarthome.com/corporatefactsheet.html
title=Corporate Fact Sheet
publisher=Smarthome.com
accessdate=2008-10-07
format=html
] .

References

External links

* [http://www.Smarthome.com/ Smarthome Official website]
* [http://blog.smarthome.com/ Official Smarthome Blog]
* [http://www.techmall.com/ Smarthome Forum]
* [http://wiki.smarthome.com/index.php?title=Main_Page/ Smarthome Wiki]
* [http://www.smartlabsinc.com/ SmartLabs, Inc.]
* [http://www.smarthomepro.com/ Smarthome Dealer Website]

(Smarthome.com logo, http://cache3.smarthome.com/images/smarthome_logo.jpg, Trademark informaiton: California File Number: 031721-000016, Registration number & date: 053521 6/15/2000, Class: 35 INT, Online and mail order catalog services featuring home automation, enhancement & control products & technical support service offered in connection therewith.)


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