Unscrew America

Unscrew America

Unscrew America is a non-profit organization that debuted on February 15, 2008 with TV, print advertising and an interactive Flash Animation web site, unscrewamerica.org, designed by Boom Design Group. Unscrew America aims to inform the public about the energy-saving qualities of Light-Emitting Diode LEDs or CFLs. The initiative is aimed at a younger demographic group than other green initiatives. "Small changes can make a huge difference." And "even though it's a dark and scary future and we probably only have about eight years left to really turn things around, you can't just lay that on a kid's conscience, because they're going to feel helpless and it's not effective....But, if you combine that sense of danger with the fact that there are easy things we can do to help, the result is that people feel motivated."(National Post [ [2.] ] article, interviewing co- founder Lesley Chilcott)

Unscrew America was founded by Californian Lesley Chilcott, a producer of the Oscar-winning documentary, "An Inconvenient Truth," and Roy Spence, principle at Austin, Texas based advertising agency GSD&M Idea City.

Unscrew America has been cited for its darkly humorous print ads and commercials, one TV spot features Paul Reubens [Pee Wee Herman] , for example.

Currently Unscrew America is partnered with the city of Austin and its mayor Will Wynn, to create an LED test city for energy-efficient lighting and sustainable living.

References

* The National Post http://www.greendaily.com/search/?q=unscrew&searchsubmit=search
* Creativity Magazine http://creativity-online.com/work/view?seed=jg2e8wKk

External links

* Unscrew America web site. http://www.unscrewamerica.org
* Relevant Magazine interview with Lesley Chilcott http://www.relevantmagazine.com/podcastarchive.php
* Treehugger.com http://www.treehugger.com/files/2008/02/unscrew-america-cfl-campaign.php
* http://www.dexigner.com/design_news/fluid-and-boom-unscrew-america.html
* Austin Paper, American Statesman http://www.statesman.com/business/content/business/other/gsdm.html
* http://blog.digitalcontentproducer.com/briefingroom/2008/02/12/fluid-and-boom-unscrew-america/
* http://www.greendaily.com/search/?q=unscrew&searchsubmit=search
* http://chicagoist.com/2008/03/10/unscrew_america.php
* http://blog.digitalcontentproducer.com/briefingroom/2008/02/12/fluid-and-boom-unscrew-america/


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Fixed-gear bicycle — A fixed gear bicycle or fixed wheel bicycle, is a bicycle without the ability to coast. The sprocket is screwed directly on to the hub and there is no freewheel mechanism. A reverse thread lockring is usually fitted to prevent the sprocket from… …   Wikipedia

  • AC power plugs and sockets — See also: Industrial and multiphase power plugs and sockets Plugs and sockets may sometimes combine male and female contacts, but t …   Wikipedia

  • List of QI episodes (A series) — infobox tvseason season name = QI Series A caption = The front cover of the QI Series A DVD, featuring Stephen Fry (right) and Alan Davies (left). dvd release date = 6 November 2006 country = UK network = BBC first aired = 11 September 2003 last… …   Wikipedia

  • DJ Kool Herc — D.J. Kool Herc Background information Birth name Clive Campbell Born April 16, 1955 (1955 04 16) …   Wikipedia

  • Snow Patrol — redirects here. For the rescue service for skiers and participants in other snow sports, see Ski patrol and Mountain rescue. Snow Patrol Snow Patrol, from L–R: Nathan Connolly, Gary Lightbody, Jonny Quinn, Tom Simpson, Paul Wilson Backg …   Wikipedia

  • The Disappearance of Lady Frances Carfax — by Arthur Conan Doyle Released 1911 Series His Last Bow Client(s) Miss Dobney Set in 1901, by William S. Baring Gould Villain(s) Holy Peters and his wife The Disappearance of Lady France …   Wikipedia

  • The Ablest Man in the World — is a short story by Edward Page Mitchell. It was written in 1879. Plot summaryDr. Fisher is spending his July holiday in Baden. While he is there, Baron Savitch, a rising Russian politician, is said to be ill by one of the hotel staff. Fisher is… …   Wikipedia

  • Wire nut — [http://www.idealindustries.com/wt/TwistOnWireConnectors.nsf] is a registered trademark of [http://www.idealindustries.com Ideal Industries] for a twist on wire connector. These connectors are used to fasten two or more electrical conductors… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”