Sam Richter

Sam Richter is author of the top-selling book "Take the Cold Out of Cold Calling" about finding information online and using it for business and sales success. The book has received national attention including being featured in an internationally syndicated column by Harvey Mackay [ [http://www.startribune.com/business/29818179.html?elr=KArks:DCiU1OiP:DiiUiD3aPc:_Yyc:aUU Minneapolis Star Tribune, Harvey Mackay] 2008-09-28] , on CNN [ [http://money.cnn.com/2008/08/15/smallbusiness/sales_leads_online.fsb/index.htm?postversion=2008081810 CNN/Money] 2008-08-26] , in BusinessWeek [ [http://investing.businessweek.com/research/stocks/news/article.asp?docKey=600-200807181647KRTRIB__BUSNEWS_32075-2G94NIKJAUGSD780S0ON11QGFK&params=timestamp%7C%7C07/18/2008%204:47%20PM%20ET%7C%7Cheadline%7C%7CAllBusiness.com%20The%20Small%20Business%20Blog%20%5BAllBusiness.com%5D%7C%7CdocSource%7C%7CKnight%20Ridder/Tribune%7C%7Cprovider%7C%7CACQUIREMEDIA%7C%7 BusinessWeek] 2008-07-18] , and in other publications [ [http://www.takethecold.com/press-room Take the Cold Press Room] ] . The book has been widely reviewed by dozens of sales experts [ [http://www.takethecold.com/reviews Take the Cold Reviews] ] . Richter is an international speaker on a variety of leadership, sales, and marketing topics [ [http://www.takethecold.com/seminars Sam Richter Seminars] ] . He is currently CEO of SBR Worldwide, and SVP/Chief Marketing Officer at ActiFi, a solutions firm for the financial services industry.

History

Richter graduated from the University of Minnesota with a degree in journalism. He was a two-time Scholastic All-American while also a letterman on the varsity football team [ [http://www.alumni.umn.edu/Alumni_Profile2.html U of M Alumni Article] 2008-05/06] .

He spent a number of years in the advertising industry working for numerous small and large agencies. As a writer and creative director, Richter eventually started his own firm which was later bought by a larger agency. Richter then spent a number of years as a Group Director at Weber Shandwick, one of the world's largest public relations firms. At Shandwick, Richter managed national marketing programs for Microsoft [ [http://findarticles.com/p/articles/mi_m0EIN/is_1998_Feb_26/ai_20332440 Microsoft Press] 1998-02-26] , Coca-Cola, Northwest Airlines, Polaris, and other large and small companies. Following Shandwick, Richter worked at Digital River where he helped develop and market a Codie-Award Winning [ [http://www.siia.net/codies/2009/pw_2000.asp 2000 Codie Award Winners] ] software download program called eBot [ [http://findarticles.com/p/articles/mi_m0EIN/is_1999_Nov_11/ai_57516008 Digital River Press] 1999-11-11] , and where he helped build the companies e-marketing agency serving clients including National Geographic, Major League Baseball, Nabisco, Brunswick, and other national brands [ [http://sjmc.cla.umn.edu/MR/Winter02/mrwinter02.pdf U of M Journalism Alumni Magazine] Winter 2002] .

Following Digital River, for seven years, Richter was president of the James J. Hill Reference Library in St. Paul, Minnesota. Under Richter's direction, the Library developed numerous online programs and expanded its reach to serve an international audience [ [http://www.startribune.com/business/11209771.html StarTribune Article] 2007-08-12] .

Richter is a graduate of St. Louis Park High School in Minnesota. In 2003 he was honored by the Business Journal as a top business leader under the age of 40 [ [http://www.bizjournals.com/twincities/stories/2003/05/12/daily43.html Business Journal 40 Under 40 Honorees] 2003-05-16] . In 2007, he was a finalist for Inc. Magazine Entrepreneur of the Year [ [http://www.bizjournals.com/twincities/stories/2007/12/24/daily9.html Business Journal Article on Inc. Finalists] 2007-12-26] .

Books

* "Take the Cold Out of Cold Calling", ISBN 1592982093

References

External links

* [http://www.sbrworldwide.com/ SBRWorldwide]
* [http://www.takethecold.com/ Take the Cold Out of Cold Calling Web Site]
* [http://www.takethecold.com/inc_nomination.html/ Inc. Magazine Entrepreneur of the Year Nomination]
* [http://www.actifi.com/ ActiFi]