Richter7

Infobox Company
name = Richter7

type = Marketing
foundation =
location_city = Salt Lake City, Utah
location_country = flagicon|USA
location =
locations = 1
key_people = *Scott Rockwood, CEO, Executive Creative Director
*Dave Newbold, President, Executive Creative Director
*Peggy Lander, Executive Vice President, Client Services
*Tim Brown, Executive Vice President, Public Relations
area_served = Salt Lake City
industry = Marketing
products = advertising
services =
revenue = $43 M [ [http://www.utahbusiness.com/bookoflists/bol_books.php?id=93&listname=Advertising%20Agencies&mainid=41 Utah Business Magazine, Book of Lists 2007, P. 112] ]
operating_income =
net_income =
num_employees = Approx 45
parent =
divisions =
subsid =
slogan =
homepage = http://www.richter7.com
dissolved =
footnotes =
intl =

Richter7 is an advertising and marketing firm with offices in the United States.

Overview

Richter7 is an advertising and public relations agency located in Salt Lake City, Utah. The company specializes in advertising, public relations, internet marketing, design and market research. In 2007, Richter7 ranked 3rd among Utah's advertising agencies in capitalized billings. [ [http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=12506214 BusinessWeek] ]

History

Richter7's roots stretch back to 1971 when Bob Fotheringham founded Fotheringham & Associates. In 1997, Williams & Rockwood merged with Bob's agency which became FJCandN. In November of 2000, FJCandN was purchased by Scott Rockwood, Dave Newbold, Peggy Lander and Tim Brown, and one year later was renamed Richter7 (a metaphor for "moving and shaking"). [ [http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=12506214 BusinessWeek] ]

Through the years, Richter7 has developed a multitude of expertise, including traditional advertising, public relations, market research, Internet marketing, database marketing, design and Hispanic marketing. These particular skill sets are the essential components of Richter7's overarching philosophy of leading customers along a "brand adoption continuum"—from first exposure to an emotional commitment to the brand. [ [http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=12506214 BusinessWeek] ]

Corporate Culture

In 2008 Richter7 implemented a "No Pants" policy for its associates. [ [http://www.nytimes.com/2008/07/31/fashion/31shorts.html?pagewanted=2&_r=1&sq=Richter7&st=cse&scp=1 New York Times (title - 07/31/2008)] ]

Awards

2007 Addys [ [http://findarticles.com/p/articles/mi_qn4188/is_/ai_n18714336 Deseret News] ] Peggy Lander -Utah Advertising Federation's Advertising Professional of the Year [ [http://findarticles.com/p/articles/mi_qn4188/is_20050311/ai_n12933077?tag=col1;fa_related_widget Deseret News] ]

References