Sal Guarriello

Infobox Officeholder
name = Salvatore Joseph Guarriello


caption = Councilman Sal Guarriello
jr/sr = Councilman of West Hollywood
state = California
term_start = April, 1990
birth_date = Birth date and age|1919|3|2|mf=y
birth_place = New York City, New York
residence = West Hollywood, California
party = Democratic
spouse = Rita Gionta (deceased)
religion = Catholic

Sal Guarriello is a member of the City Council of the City of West Hollywood, California. He has been on the City Council since 1990 and has served four terms as Mayor. He has been an advocate for West Hollywood residents and protected tenants of low-income housing, promoted West Hollywood's businesses, and upheld public safety.

Early Life

Salvatore Joseph Guarriello, son of Generorso and Virginia, was born March 2, 1919 in Manhattan borough, New York City, New York. Sal Guarriello was the fifth of six siblings; he had one sister, the eldest, and four brothers. He was born into a Catholic, Italian family originally from Avellino; a city near Naples in southwest Italy.

At age eighteen, Guarriello began working as a guard with the U.S. Marshalls transporting prisoners to federal penitentiaries from New York City to Louisburg, Pennsylvania and Atlanta, Georgia. At nineteen, Guarriello became a lifeguard securing and overseeing the Island Park Beach, also known as Casino Beach.

At age twenty, Guarriello decided to further explore into other ventures. He considered working for the manufacturing industry. He quickly got a position in the soldering department of a renowned lamp manufacturing enterprise. Shortly after, he was recruited by a larger establishment known as Sperry Gyroscope (Sperry Corporation), a company which manufactured gauges and instruments for U.S. fighter planes. While working for Sperry Gyroscope, he met Rita Gionta, an inspector who represented the Navy’s division. Gionta was the inspector who overlooked Guarriello’s quality control department. Guarriello and Rita were married on November 21, 1943.

His career in the manufacturing industry was short-lived because in January of 1944, two months before his twenty-fifth birthday, Guarriello was drafted into the Second World War.

Military Service

Upon being drafted into the service, Guarriello was transported to Florida to receive training as a sniper. After six months of training, he was deployed to Anzio, Italy, where the heaviest beach combats took place. Due to the high bloodshed, and the lack of medical personnel, Guarriello was appointed as a combat medic. Ironically, he was given this responsibility because of his experience as a lifeguard during his adolescence.

On April 19, 1945 Guarriello was wounded during an effort to save another comrade’s life. During a heavy mortar and machine gun battle, a soldier from Guarriello’s company lost his leg from a mortar explosion. As the company was retreating from the battlefield, Guarriello went back into the field to rescue the soldier. While he was showing medical attention to the wounded soldier, a mortar exploded behind Guarriello piercing him with shrapnel in his left arm and upper back. On April 26, 1945, while recovering in a hospital in Florence, the Brigadier General awarded Guarriello a Purple Heart for being wounded in the line of duty.

Early Professional Career

After coming home from the war, Guarriello purchased a house in Long Island, New York and founded his State Farm Insurance Agency. He later decided to expand his business ventures by moving out to the West Coast in 1964. Los Angeles, California was of particular interest to Guarriello because of the large residential and automobile market. Guarriello established his Farmers Insurance Company agency and held a successful operation until he retired in December 1986, at the age of sixty-seven.

Political Career

As a resident of West Hollywood, Guarriello joined the Coalition for Economic Survival (CES), the leading renters' rights organization in 1983. He joined CES's Steering Committee in 1986. In 1986, Guarriello became a member of the Board of Directors of the West Hollywood Community Housing Corporation (WHCHC), a non-profit corporation which rehabilitates run-down housing and builds new apartment buildings to increase the supply of affordable housing in West Hollywood. He was soon selected by his fellow Board members to serve as Treasurer of the organization.

The work of the WHCHC has been so successful that West Hollywood is replacing apartments lost to demolition with more than three times as many new affordable apartments. By January 1999, 141 low- and moderate-income housing units had been built in West Hollywood.

In 1988, Guarriello was appointed to the Rent Stabilization Commission. As a Commissioner, he helped develop policy on rent control matters and sat as judge on appeals of decisions made by Rent Stabilization Hearing Examiners. While striving to be fair and impartial, Guarriello worked hard to protect West Hollywood tenants and the City's strong rent control law. Guarriello also served on the City's Banking and Reinvestment Task Force in 1988, where he worked with local banks to improve low-cost services to seniors and small businesses.

In April 1990, with seven years of experience serving the West Hollywood community, Guarriello was elected as a member of the West Hollywood City Council. Since then he has been consecutively re-elected to the West Hollywood City Council three times: in April 1994, March 1999, March 2003, and March 2007.

Guarriello formed the Eastside Redevelopment Agency in 1997. The agency's first major project was the West Hollywood Gateway Project at Santa Monica Boulevard and La Brea Avenue. In 1998, he helped negotiate the transfer of ownership of Santa Monica Boulevard from the State of California, Department of Transportation to the City of West Hollywood. This transfer of ownership allowed the City to plan for a major rehabilitation of the Boulevard in 1999.

Guarriello was awarded the "Outstanding Community Service Award" from the Los Angeles County Commission on Aging in May 2006. Guarriello recruited a Commissioner of the Public Safety Commission, Donna Saur, as Deputy to his office in 1999. Saur began working with Guarriello on many issues that required more immediate legislative attention. In 2002, Guarriello began the recall process against Los Angeles District Attorney Steve Cooley after a gay resident of West Hollywood was nearly beaten to death with a baseball bat by three men, because Cooley considered this crime a robbery rather than a hate crime.

Since Guarriello served as an army combat medic in WWII, in 1998 he initiated the West Hollywood Veterans Memorial Task Force to create a permanent Veterans Memorial in West Hollywood. In the spring of 2001 the City of West Hollywood approved a Veterans Memorial intended to honor all veterans who have served the United States since the 1776 Revolution. The West Hollywood Veteran's Memorial in Holloway Park was dedicated on November 11, 2003.

Currently, he serves on many civic boards. Guarriello represents West Hollywood as a Director and Chairman of the County Sanitation District No. 4 representing West Hollywood, Beverly Hills, and Los Angeles. He also serves as the City's delegate for the Southern California Cities Joint Powers Consortium. He is a delegate to the Joint Powers Insurance Authority and has served as a Commissioner on the County Public Library Commission.