A. Eicoff & Company

A. Eicoff & Company, a division of Ogilvy & Mather and part of the WPP Group, is a full-service direct response television (DRTV) agency based in Chicago. Alvin Eicoff founded the agency in 1959 and is widely credited with helping create the DRTV advertising industry. A. Eicoff & Company's client base includes numerous Fortune 500 companies and has grown to become one of the largest direct response advertising agencies. In 2007, current Eicoff President and CEO, Ron Bliwas, was inducted into the Direct Marketing Association Hall of Fame. [ [http://www.the-dma.org/cgi/dispannouncements?article=887 Ron Bliwas inducted into DMA Hall of Fame ] ]

References

[http://query.nytimes.com/gst/fullpage.html?res=9507E6DF1E30F93AA35750C0A9649C8B63 Obituary of Alvin Eicoff in The New York Times]

[http://www.wpp.com/wpp/companies/companydetail.htm?id=87 A. Eicoff & Company profile on WPP Group Official Website]

External Links

* [http://www.eicoff.com/ A. Eicoff & Company Official Website]
* [http://www.ogilvy.com/ Ogilvy & Mather Official Website]
* [http://www.wpp.com/ WPP Group Official Website]
* [http://www.the-dma.org/ Direct Marketing Association Official Website]