Trueanthem

Infobox Company
company_name = trueAnthem
company_logo =
foundation =
location = San Francisco
key_people = Brad Barnes (CEO), Joanna Ifrah (CCO), Chris Hart (CTO), Brian Wilhite (CDO)
industry = Music Downloads
products =
revenue =
operating_income =
net_income =
num_employees =
parent =
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homepage = trueAnthem.com [http://www.trueanthem.com]
footnotes =

trueAnthem Corp. is a music technology company based in San Francisco that launched on April 4, 2008. The company also has offices in Southern California, New York, Nashville, and Seattle. The company was founded by Brad Barnes (CEO), Joanna Ifrah (CCO) Chris Hart (CTO), Brian Wilhite (CDO).

Business Model

trueAnthem is an advertiser-supported, promotion, marketing, and online music distribution company focused on the monetization of social networks.

The company provides online and offline services to promote both independent and signed artists and bands. Leveraging the viral nature of information distribution on the Internet, music and video content is released for download via the company’s proprietary trueWidget, which fans can grab and post to social network platforms or other websites.

The company matches brand advertisers with musicians, who introduce songs with short, personalized ads, allowing music to be shared legally and free.

trueAnthem is a product of the larger web 2.0 movement as it applies to the music industry and the evolving New Music Economy.

Competition

Qtrax is purported to be a legal peer-to-peer music service that plans to offer ad-supported music tracks. A major launch event held at the Cannes Music Festival in January 2008 fell flat when it was discovered that Qtrax had effectively signed no agreements with any of the four major music labels. Since Midem, Qtrax has signed with EMI & Universal Music Group for recording rights and EMI, Warner Chappell, Sony/ATV and UMG/BMG for publishing. Qtrax has over 800,000 tracks and whole albums can be downloaded in two minutes or less depending on your internet connection.

We7 is a UK based ad-supported music service co-founded by Peter Gabriel, a digital music pioneer. It offers free downloads and streaming from mixture of mainstream international artists and indie artists from Sony BMG, V2, Sanctuary Records, Big Fish Media, IRIS, InGrooves, BFM Digital and many other unsigned artists for tastemakers.

Ruckus Network is a free ad-supported online music service available to students at all American colleges. With its official launch in September 2004, Ruckus became the first online music service focused exclusively on the college market. Ruckus uses Microsoft's Windows Media DRM system, allowing the possibility of loading files onto compatible PlayForSure portable media players. Their service offers over three million tracks free to its users.

References

1. Tradevibes [http://www.tradevibes.com/company/profile/trueanthem] Company Information on trueAnthem

2. Crunchbase [http://www.crunchbase.com/company/trueanthem] , trueAnthem company profile

3. The Deal.com [http://www.thedeal.com/techconfidential/the-note/the-note/angelbacked-trueanthem-slips-a.php] , Angel-backed TrueAnthem slips audio ads into music widgets

4. The Deal.com [http://www.thedeal.com/newsweekly/features/napster%27s-children.php] , Napster’s Children

5. KillerStartups.com, [http://www.killerstartups.com/Video-Music-Photo/trueanthem-com-connecting-fans-bands-and-brands] TrueAnthem.com - Connecting Fans, Bands and Brands

6. GigDoggy.com [http://gigdoggy.wordpress.com/2008/07/31/add-a-3-second-advertisement-to-your-song-make-money-when-fans-stream-or-download-it/] , trueAnthem: add a 3-second advertisement to your song...

7. VentureBeat [http://venturebeat.com/2008/07/28/trueanthem-raises-2-million-to-pollute-music-with-pre-song-ads/] : TrueAnthem raises $2 million to pollute music with pre-song ads

8. Listio.com [http://www.listio.com/web20/app/TrueAnthem/] : Web 2.0 Apps Review

9. DigitalMediaWire [http://www.dmwmedia.com/news/2008/07/28/online-music-label-trueanthem-raises-$2-million] : Online Music Label TrueAnthem Raises $2 Million

See also

*Qtrax

*SpiralFrog

*imeem

External links

* [trueAnthem.com http://www.trueAnthem.com]