[cite web| title = Smita Biography | url = http://www.idlebrain.com/news/2000march20/smita-birthday2008.html| accessdate = 2008-09-25] is an Indian playback singer whose songs have been featured in numerous tollywood,Bollywood, Tamil and Kannada movies.She has also released numerous Indi-pop albums and acted in a one Telugu feature film(Malleshwari).With over million albums sold, 200 concerts in 8 countries, 75 playback songs and her ability to sing in six languages Smita has established an unparalleled legacy for herself. A complete performer - the sheer power, range and distinctiveness of Smita's voice and her energetic live performances leave audiences spellbound!. ]Career
Early years
Smita was four years old when she performed for the first time at her school annual day function at Vijayawada. She sang "Do a dear" from the film "Sound of music" which she had watched countless times. She went on to the stage, stood in front of the mike and sang the song very confidently. She was seen tapping her feet and her body swaying with the rhythm. She got a lot of applause and got noticed by everyone.
As she grew, she started going for many competitions and always returned home with some prize. She went to Bishop Cottons in Bangalore during her 6th and 7th standard. Usually the school took students from 8th standard onwards in the school choir but seeing Smita's enthusiasm and talent, the music teacher took her in the quire though she was in 6th standard. These two years played a vital role in honing her singing skills. At home she used to spend a good amount of time watching music channels on TV and used to sing and emote like the stars. By this time her parents knew for sure that she was going to do very well if she gets in to singing and performing arts, but major challenge was to find the way forward.
When she finished her school and joined in intermediate in Maris Stella college at Vijayawada, a reality show by name "Padutha Theeyaga" on ETV was making waves. This is when her mother made a cassette of her song from one of her stage performances and sent to ETV. Smita got a call after one year to come for preliminaries. On 5th June 1997, she participated in the show and made her own mark. Her confidence, style and ease created a new trend in that programme. She not only won the preliminaries but also won the quarter finals, semis and mini finals. She somehow lost in mega semis. Though she was disappointed about getting eliminated, her passion and determination were intact.
Later Years(Journey to Pop World)
Smita's potential as a singer was identified at a talent show in a Telugu television channel anchored by S.P.Balasubramaniam in 1997. Around this time she started trying for some playback opportunities and she did get to sing a few playback songs. This is when her parents advised her that it was more apt to choose pop singing as a career as she had a style which is more suited for making of a pop artist. "Hairabba" was a result of this decision. It was purely her talent and commitment to the project that got a company like Archies Music to launch the project.
Her career as a pop artist started in the year 2000 with the launch of her first album "Hai Rabba". This album was followed by several blockbuster albums in Telugu and Tamil. Some of her albums in Telugu has crossed sales of over one million copies with special mention to albums like "Masaka Masaka". Over the last seven years Smita has sung over seventy five playback songs in Telugu and has worked with leading music composers from the south. The song "Evaraina chusuntara" from the film "Anukokunda oka roju" composed by M.M.Kreem won her a Filmfare award as best playback singer in Telugu films for the year 2005.
There was no looking back after that. Many albums followed and became blockbusters. She created a market for Pop music in Andhra Pradesh and Tamil Nadu and kept the Pop music alive for almost a decade now.
Recent Years
Sony BMG now showcases this versatile artist in her first self-titled trilingual album in Hindi, Tamil and Telugu languages. The album has just been released and it’s rocking everywhere.
The recently launched album “SMITA” has 9 tracks and the music has been composed by the hit duo - Sajid Wajid (of Partner & Welcome fame) and video directed & choreographed by the country’s leading choreographers Bosco-Caesar. It has been released in Hindi and Tamil by the leading music company SONY BMG. The pop album is available in stores from May 7th.
In “SMITA”, racy dance numbers like the first video single “Mahi Ve” which was shot on a huge set where multiple set-ups including a 20 feet wide ‘lotus pool’ was constructed as a part of the set, in which Smita was seated and completed in a matter of only 2 days with a troupe of 8 professional British dancers. This will be followed shortly by the second video ‘Aaja Nachle’, which is a hip-hopish dance number. The album also includes seductive and mischievous tracks like “Ouch” to the soothing romantic ballads “Zara Zara” and “Saawariya”, followed by “Dholna” which showcases Smita’s dexterity across genres and emotions.
I Candy Entertainments Pvt Ltd; is a new addition to her business. This is a production house started by her recently. This company is currently producing a popular show by name 'Tata Indicom-Dance With Me' for Maa Tv.
Highlights in this decade of singing career
#Success of "Hairabba" changed her name to Hairabba Smita.
#Her first remix experiment in Telugu "Masaka Masaka" did enormous sales, thus creating a market for non film music albums.
#Tamil album "Kalakkal" created waves in Tamil nadu and they started calling her as Kalakkal Smita.
#Filmfare award for her song "Evaraina Choosuntara" from Anukokunda oka Roju got her laurels.
#First Indian Pop artist to release an album in three languages simultaneously with a prestigious label like Sony BMG.
As a Business Woman
Besides perusing her career as a pop artist, she ventured in to business in the year 2002 by starting "Bubbles Hair & Beauty" at Jubilee Hills, Hyderabad which went on to become a landmark in the beauty segment in Hyderabad. She started one in Vijayawada in 2006 and also added a fitness centre by name "ICE". Soon she is planning on opening a branch at GunturSmita's younger brother Ratna Prabhu, now in Intermediate in Siddhartha College, has also developed a passion fro music. Maybe, he chooses it as his profession too. Smita World Travel, the travel agency that stands elegant on the M.G.Road with a rich ambience is christened after our Smita and is managed by her mother, Ms. Jogu Prasad.
A good singer herself, she was the first source of inspiration to the pop star of Vijayawada. It was Ms. Jogu Prasad who has been taking a keen interest in organising the shows, launching of the audio/video albums and doing all the PR exercise for her daughter.Bubbles and Ice in Vijaywada was launched by Kalyan Ram and Aryan Rajesh on 12th May 2006. Actor Subbaraju and Chandra Sekhar (Helios, Hyderabad) were special invitees.
Bubbles is a truly international class salon started by Pop singer Smita at Hyderabad on 3rd December, 2003. This salon was inaugurated by Nagarjuna Akkineni. In no time Bubbles emerged as the leading salon in Hyderabad.
ICE health & fitness lounge is a stylish gym which is equipped with world’s best equipment from “Precor” and provides services of expert trainers. As beauty and fitness go hand in hand, smita included the fitness services along with beauty services under one roof.
Smita, with a dream of establishing Bubbles & Ice as the best chain of Beauty and fitness centres in the country has opened one of its kind at Vijayawada.
Bubbles & Ice at Vijayawada has been setup in a prime location on M.G.Road, above Ikon showroom in an area spread over 7000 sq ft. and will provide beauty care services to men and women which include hair styling, hair care, hair coloring, streaking, manicure, french manicure, pedicure, bridal makeup, facials, skin treatments and spa facilities. With highly qualified beauticians and beauty care experts, Bubbles will provide services at very affordable prices
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