Howell Henry Chaldecott Lury

Howell Henry Chaldecott Lury was a London advertising agency founded in 1987 by Rupert Howell, Steve Henry, Axel Chaldecott, Adam Lury and Robin Price. The agency was famous for its work on Tango, creating the famous "Slap" commercial in 1991 [http://www.youtube.com/watch?v=ZfE2RSdemlQ] as well as the commercial, "St George" for Blackcurrant Tango in 1997 [http://www.framestore-cfc.com/#/Commercials%20London/BlackcurrantTango,StGeorge 'St. George'] . The agency also created the 1994 "Does exactly what it says on the tin" campaign for Ronseal [http://www.youtube.com/watch?v=PXznmGz2fy4] .

Howell Henry Chaldecott Lury was bought by Chime PLC in October 1997 and became HHCL and Partners. It merged into the Red Cell Network in January 2002. The HHCL initials were finally dropped and the agency become United London in January 2006 before being closed down by its owner WPP Group in early 2007 ["Campaign" magazine article "Close-Up: Live Issue - From historic to history: so long, United London" archived on Brand Republic website (registration required) http://www.brandrepublic.com/login/Research/650619/] .