Kluger Agency

Kluger Agency

The Kluger Agency is a California-based entertainment advertising firm, founded in 2006, specialising in product placement and brand integration within the music industry.

Clients

Popular music acts known to have a relationship with the Kluger agency include: [cite web
url = http://www.einnews.com/pr-news/10332-branding-pop-culture-the-kluger-agency-connects-lady-gaga-and-vixens-visions
title = Branding Pop Culture, The Kluger Agency Connects Lady GaGa and Vixens Visions
accessdate = 2008-09-25
author =
pub = EIN News
date = 2008-08-06
format = html]
* Mariah Carey
* Ludacris
* Lady GaGa
* Ne-Yo
* Fall Out Boy
* Method Man
* Pussycat Dolls
* New Kids on the Block

Interscope Geffen and Island Def Jam Records are among the various record labels working with the agency.

Anti Advertising Advocates Vs. The Kluger Agency

On 19 September 2008 Wired News reported that a Kluger Agency staff member approached Jeff Crouse of "Double Happiness Jeans" attempting to initiate a "brand integration campaign" with the company [cite web
url = http://blog.wired.com/music/2008/09/products-placed.html
title = Products Placed: How Companies Pay Artists to Include Brands in Lyrics
accessdate = 2008-09-25
author = Eliot Van Buskirk
pub = Wired News
date = 2008-09-19
format = html] , offering to help place the company's brand into an upcoming music production.

However, "Double Happiness Jeans" was a fake brand created by Crouse—a partner at the grassroots Anti Advertising Agency—as an art project for the Sundance Festival, and the email was subsequently posted to the Anti Advertising Agency criticising The Kluger Agency and its practices.

Since that time, an official from The Kluger Agency has denied the email was sent and that the information posted by the Anti-Advertising Agency was fabricated as a way to promote the AAA's blogFact|We need a reliable source to cite on this issue. So far we cannot show readers that TKA have said this|date=October 2008.

References

External links

* [http://klugeragency.com/ The Kluger Agency]
* [http://blogs.loud.com/news/tag/kluger-agency/ Loud.com speaks on Product Placement]


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