Pest model

Pest model

PEST Model

This refers to political, economic, socio-cultural, and technological sectors of the macro-environment. Some business strategists argue that these sectors need to be analyzed before a firm develops a strategy. Below is given examples of items that should be considered in each sector.

Political - Changes in regulations, taxes, or the political party in power.

Economic- Changes in national and global growth, interest rates, and employment.

Socio-Cultural - Age distribution of population, eduction levels, and life-styles.

Technological - New technologies being developed outside of the firm's home industry.

References

Foundations in Strategic Management, Harrison & St. John, Southwestern, Cincinnati, 1998.


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