Aral AG

Aral AG

Aral is a brand of automobile fuels and gas stations, present in Germany and Luxembourg, but formerly used in most countries of Western and central Europe. The company behind the brand name, Aral AG (previously "Veba Oel AG"), is owned by BP, but was established in 1898 as Westdeutsche Benzol-Verkaufs-Vereinigung GmbH. The "Aral" brand was introduced in 1924 and is a portmanteau of the German words "Aromaten" and "Aliphaten", alluding to the aromatic and aliphatic components found in gasoline, respectively.

On July 15, 2001, it was agreed that 51% of the stakes in Veba Oel AG would be acquired by Deutsche BP AG. Beginning February 1, 2002, the acquisition of Aral by Deutsche BP AG was completed. The Aral brand name is still used, and nearly all BP stations in Germany have been rebranded to Aral. However in Poland and Austria the stations were switched to BP and in other countries the Aral chain was sold. Aral's slogan is "Alles super".

External links

* [http://www.aral.de Aral Official Homepage]
* [http://www.ianbyrne.free-online.co.uk/aral.htm Unofficial summary of history in English]


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