Persol

Persol

Persol is an Italian eyewear company specializing in sunglasses. The name is derived from "per il sole," which, in Italian, means "for the sun." Formed in 1917 by Giuseppe Ratti, Persol originally catered to pilots and sports drivers. Presently, the company is famous for its durable sports sunglasses. Its trademark is the silver arrow, and several of the company's glasses feature this symbol.

Persol was a heavy influence in the production of sunglasses. The company developed the first flexible stem.

Persol was introduced to the United States in 1962. Its first boutique opened on Rodeo Drive in Los Angeles in 1991. It is currently owned by the Luxottica group.

Persol models 2244-S and 2720-S were both used in the James Bond film "Casino Royale". Don Johnson wore a Persol 69218 during Season Three of "Miami Vice".cite web |url=http://www.vintage-sunglasses-shop.com/shop903_Celebrity-Database.html |title=Celebrities and Sunglasses - as One (Symbiosis) |accessdate=2007-11-25 |work=Vintage-Sunglasses |publisher=www.vintage-sunglasses-shop.com] Persol sunglasses have also been used in other movies, Bill Murray can be seen wearing them in both Lost in Translation and Broken Flowers One of the most iconic images of Persol Sunglasses can be seen in the movie La Dolce Vita where Marcello Mastroianni has a pair of them on in almost every scene in the movie.

References

External links

* [http://www.persol.com Official Persol Site]


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