- Real Time Charging
Real Time Charging is an extension of
call accounting that enablesCommunications Service Provider s (CSPs) to create and deploy customer-specific rules for rating, discounting, promotions and settlements to better personalize the telecom experience. As CSPs begin to roll-out advanced networks and services, offering and making money on these services requires the ability to do real-time charging [ [http://telephonyonline.com/technology/news/telcordia_diameter_charging_120505 Telcordia Diameter Charging, Telephony] ] .Real Time Charging came into existence to serve the needs of pre-paid wireless carriers as they sought to enter market segments where the traditional subscription model was no longer applicable, Pre-paid offers required instant evaluation of both the cost and the ability to pay for a telecommunications service, followed by in-call decrementing of the balance. These real-time attributes began to be demanded for service offers other than pre-paid. For instance, to create a spend limit in a post-paid account the account balance must be continuously monitored to detect when the limit is reached and take the appropriate action e.g suspend calling or send a warning SMS.
To achieve this, CSPs are replacing or augmenting their existing, offline billing systems with real-time systems, that are capable of supporting pre-paid and post-paid services, as well as wired services [ [http://www.unstrung.com/insider/details.asp?sku_id=1834&skuitem_itemid=1042&promo_code=&aff_code=&next_url=%2Finsider%2Flist%2Easp%3Fpage%5Ftype%3Dall%5Freports Unsexy Beast: How to Profit From Converged Mobile Billing, Unstrung] ] [ [http://telephonyonline.com/technology/news/telcordia_diameter_charging_120505 Telcordia Diameter Charging, Telephony] ] . In the process, these real-time systems are creating new revenue opportunities for CSPs [ [http://www.ossobserver.com/reports/details.cfm?reportID=264 Real Time Charging Outlook, OSS Observer, November 2007] ] .
Real Time Charging systems are part of the telecom industry trend toward
convergence . For example, CSPs that offertriple play andquadruple play packages can use real-time systems to charge for services that span disparate networks and technologies, such as wireline, wireless,circuit-switched andInternet Protocol (IP).Transforming Subscriber Experiences
CSPs are using real-time charging to create customer-centric charging models based on lifestyle, profession, age, interests or other segmentation by creating packages with virtually any mix of video, fixed voice, high-speed Internet, and mobile services to boost usage, loyalty, and market share. Examples of this include:
* Offering affinity charging plans and promotions based on any group relationships, like businesses, clubs, and families;
* Sweetening plans with volume discounts, cross-product promotions, and bundles — like free movies or music downloads for loyal users of any service;
* Setting easy-to-understand fees for services or content;
* Enabling simultaneous use of services;
* Offering hybrid prepaid/postpaid accounts;
* Charging by subscription, time, usage, or content type; and
* Triggering features, discounts, and plans in real time based on usage.Real Time Charging Market
Analysts predict strong sales of real-time charging products over the next several years, with the worldwide market expected to grow from $2.6 billion in 2007 to more than $4.4 billion in 2012 [ [http://www.ossobserver.com/reports/details.cfm?reportID=264 Real Time Charging Outlook, OSS Observer, November 2007] ] .
Top market players include
Telcordia ,Ericsson ,HP andNokia Siemens Networks , according to OSS Observer.References
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