Leo J. Shapiro & Associates

Infobox_Company
company_name = Leo J. Shapiro & Associates
company_type = LLC
foundation = 1955
location = Chicago, IL
industry = Market Research homepage = http://www.ljs.com/

Leo J. Shapiro and Associates (LJS) is a privately owned market research firm that was founded in 1955 by Leo J. Shapiro. LJS maintains a central office in downtown Chicago, with about 100 research professionals and staff members, as well as a strong network of global alliances to execute any type of research virtually anywhere in the world. The firm’s reach now extends to Europe, Asia, and Central and South America.

Background

Leo J. Shapiro & Associates is a quantitative market research firm that uses a full range of techniques including phone surveys, online studies and intercepts. LJS also provides full-service qualitative research services such as state-of-the art focus group facilities, in-depth one-on-one interviewing and ethnography.

LJS began as a market research firm grounded in the principles of social science and behaviorism. Leo received his Ph.D. in Sociology at the University of Chicago. In its first 20 years of operation, LJS helped pioneer many of the public-opinion survey and market research methods in common usage today.

Leo J. Shapiro & Associates is notable for creating the [http://www.marketwatch.com/news/story/stahler-inflation-pain-index-second/story.aspx?guid=%7B3292D7C3-D907-445E-A8D1-D8C6D2E0B4CA%7D&dist=hppr The Stahler Inflation Pain Index] [cite web | title = The Stahler Inflation Pain Index | url = http://www.marketwatch.com/news/story/stahler-inflation-pain-index-second/story.aspx?guid=%7B3292D7C3-D907-445E-A8D1-D8C6D2E0B4CA%7D&dist=hppr |] , a survey that interviews a national sample of 450 households for an assessment of their financial situation and standard of living.

LJS invests approximately 10% of its profits each year in original research. This research includes regular polling of U.S. consumer attitudes and trends ( [http://www.ljs.com/recent-research/polls/ National Poll] ), Hispanic research, the consumer in China, as well as research in the pharmaceutical and health care market.

The LJS National Poll has been tracking consumer trends and attitudes every month since January 1971. While each monthly poll provides a snapshot of American behavior and attitudes, the accumulated historical data helps to understand each of these snapshots in context. Tracked regularly are consumer spending and purchase intent for a variety of goods and services; household income, financial outlook, and job security; and attitudes toward inflation, savings, the stock market, and the President of the United States.

Expertise

* Retail Research and Consulting Services
* Consumer Goods and Services
* Healthcare and Pharmaceutical
* Restaurant and Food Service
* Technology and E-Commerce
* Private Equity and Due Diligence
* Financial and Business Consulting
* Evidentiary Research
* Jury Research
* International and Cross Cultural
* Public, Social and Philanthropic
* Trend and Public Opinion Research

See also

*List of marketing research firms

External links

* [http://www.ljs.com/ Leo Shapiro & Associates]
* [http://www.informationweek.com/news/mobility/business/showArticle.jhtml?articleID=205101677 InformationWeek story on LJS GPS study]

References