Value-added reseller

Value-added reseller

A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. This practice is common in the electronics industry, where, for example, a software application might be added to existing hardware.

This value can come from professional services such as integrating, customizing, consulting, training and implementation. The value can also be added by developing a specific application for the product designed for the customer's needs which is then resold as a new package.

The term is often used in the computer industry, where a company purchases computer components and builds a fully operational Personal Computer system usually customized for a specific task such as non-linear video editing. By doing this, the company has added value above the cost of the individual computer components. Customers would purchase the system from the reseller if they lack the time or experience to assemble the system themselves.

ee also

*Original equipment manufacturer

References


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  • Value-added Reseller — Dieser Artikel oder Abschnitt ist nicht hinreichend mit Belegen (Literatur, Webseiten oder Einzelnachweisen) versehen. Die fraglichen Angaben werden daher möglicherweise demnächst gelöscht. Hilf Wikipedia, indem du die Angaben recherchierst und… …   Deutsch Wikipedia

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  • Value-Added Reseller — A firm that enhances the value of the products it resells by including complementary products or services, usually as part of a package deal. Value added resellers play a prominent role in the computer industry, and may provide additional… …   Investment dictionary

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  • Var (value-added reseller) — VAR, acronyme de l anglais Value added Reseller, désigne un revendeur (généralement informatique) à valeur ajoutée. Par valeur ajoutée, on entend le fait qu il exerce un métier de revente, mais aussi une activité de service. Ce document provient… …   Wikipédia en Français

  • VAR (Value-added Reseller) — VAR, acronyme de l anglais Value added Reseller, désigne un revendeur (généralement informatique) à valeur ajoutée. Par valeur ajoutée, on entend le fait qu il exerce un métier de revente, mais aussi une activité de service. Par exemple, une… …   Wikipédia en Français

  • value-added reseller — noun a company that adds some feature(s) to an existing product(s), then resells it (usually to end users) as an integrated product or complete turn key solution …   Wiktionary

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