Itsmy

Infobox Website
name = itsmy
type = Social network service



caption = Itsmy Screenshot
url = http://mobile.itsmy.com
commercial = Yes
type = Mobile social network
language = English
registration = ?
owner = Gofresh Gmbh
author = Jukka Saarelainen & Antonio Vince Staybl
launch date = 2006
current status = active
revenue =

itsmy is a pure mobile social networking service which combines mobile communication and personal content sharing. It is a brand of Gofresh, Munich Germany. [cite news|title=Social Networking moves to the Cellphone|url=http://www.nytimes.com/2008/03/06/technology/06wireless.html?ref=business|publisher=NY Times|accessdate=2008-04-15|last=Shannon|first=Victoria] 2008 more than 2 1/2 million mobile phone user worldwide, used the Versions available in English, German, Italian, Spanish and Japanese. [cite news|title=Itsmy socialises Italians|url=http://www.mobile-ent.biz/news/30013/Itsmy-socialises-Italians|publisher=Mobile Entertainment|accessdate=2008-04-15|last=Green|first=Tim] . The community offers its users advertising supported mobile content and communication services, like other similar social networking sites. [cite news|title=Connecting...|url=http://www.washingtonpost.com/wp-dyn/content/article/2008/03/10/AR2008031002617_2.html?hpid=moreheadlines|publisher=Washingtonpost.com|accessdate=2008-04-15|last=Hart|first=Kim]

ervices

itsmy offers its users mobile networking and messaging service containing video and picture blogging and a personal mobile social TV channel and location-based social services. [cite news|title= Go Fresh Wins Future Mobile Award|url=http://internetcommunications.tmcnet.com/topics/broadband-mobile/articles/19803-go-fresh-wins-future-mobile-award.htm|publisher=TMCnet|accessdate=2008-04-15|last=Azuri|first=Kalvin] It also allows its users to create a personal homepage including a profile. With a strong emphasis on editorial packaging, user generated content and supporting users who create user-generated content (UGC) to become famous among the community. [INFORMA]

Personal mobile homepage

The personal homepage contains a personal section, with information about gender, registration date, age, zodiac sign and city/country. There are also sections as mailbox, guestbook, diary, forum, chat and friendslists available. The user is able to see who is online and the latest visitors on their site. The user is also able to personalize his/her privacy settings, enabling or giving other users the possibility to contact him/her.

Customize

First the user can edit and manage his account information (age, gender, password, timezone, ignore list, forum settings). The user has also the opportunity to write a statement, which appears under the personal section. Furthermore there are two sections “Edit my graphics and styles”- where the user can select a profile picture, background graphics, design an avatar, select the homepage colour and a homepage button- and “Edit my site” – there the user can give more information about himself (e.g. status, my music etc.) and customize his/hers friendspage (e.g. “I’m looking for…”)

Content

itsmy offers free, advertising based content and for registered user personal mobile content sharing. [cite news|title=There`s more to life than just Myspace|url=http://www.theinquirer.net/en/inquirer/news/2007/05/20/theres-more-to-life--than-just-myspace|publisher=The Inquirer|accessdate=2008-04-15|last=Dennis|first=Tony]
* Social TV
* Mobile Games
* Mobile Messaging
* Wallpapers
* Mobile Browsing
* Mobile Videos
* Themes
* Emoticons
* Avatars
* Personal Mobile Homepage

Users

itsmy has determined two types of users, both active in different ways.

*User Nr.1: The UploaderThis user has a full profile and creates own content to distribute to other users.

*User Nr.2: The DownloaderThis user surfs for fresh content and watches mobile television. [cite news|title=Itsmy.com reaches the million-user mark|url=http://www.bizreport.com/2008/04/itsmycom_reaches_the_millionuser_mark.html|publisher=BizReport|accessdate=2008-04-15|last=Knight|first=Christina]

80% of the users are from the US (highest population of users in Texas and California) and Europe (mostly from UK, Ireland and Spain). [ibid.]

Mobile social TV

Itsmy has over 100,000 personal mobile TV channels. [cite news|title=100,000 Tv 'channels' on itsmy|url=http://www.mobile-ent.biz/news/29823/100000-TV-channels-on-itsmy|publisher=Mobile Entertainment|accessdate=2008-04-15|last=Green|first=Tim ] That means, that active users (minimum of ten content items [ibid.] ) can broadcast their own shows on itsmy.com. The service allows also users to combine their own video content with pre-set sound files and TV designs. [cite news|title=Itsmy gives users their own show|url=http://www.c21media.net/news/detail.asp?area=4&article=39919|publisher=C21media.net|accessdate=2008-04-15|last=Webdale|first=Jonathan] The shows are between 30 seconds and two minutes and can be viewed by streaming or downloading. [ibid.] To promote the shows, users just have to send invitations to friends via SMS or email. [cite news|title=100,000 Tv 'channels' on itsmy|url=http://www.mobile-ent.biz/news/29823/100000-TV-channels-on-itsmy|publisher=Mobile Entertainment|accessdate=2008-04-15|last=Green|first=Tim ]

Mobile social advertising

itsmy.biz is a mobile "social advertising" network with more than 1 Billion served mobile rich media ads [cite news|title=Meet the Speaker| url=http://www.mobilewebevent.com/newt/l/mobileweb/speakers_meet.html?speaker=Antonio_Vince|publisher=mobilewebevent|accessdate=2008-09-03| ]

Terms of use

Itsmy is open for everyone from the age of 14 years. Underage user, have to ask parents for permission of usage. If Users make themselves older or younger, it leads to an immediate termination of the account. Content breaking local laws will also lead to termination of the account.Itsmy uses content for promotional purposes, but doesn´t hand out any personal data to third parties. [http://itsmy.com/umts/help.php3?ITSID=ala9pjrri86uc8qkdglaqmk992]

Awards

http://www.juniperresearch.com/futuremobileawards.htm

ee also

* List of social networking websites
* mobile social network
* Social television

References

External links

*http://www.juniperresearch.com/futuremobileawards.htm
*http://www.opera.com/mobile_report/
*http://www.mobilemarketingmagazine.co.uk/2007/06/ad_milestone_fo.html
* [http://www.mobilemarketingmagazine.co.uk/2008/08/itsmycom-launch.html "Itsmy.com Launches 'Social Phone Book'"]