Payback (loyalty card)

Payback (loyalty card)

Payback is a loyalty card scheme launched in 2000 by Metro AG in Germany [cite web | url = http://www.metrogroup.de/servlet/PB/menu/1000176_l2_ePRJ-METRODE-MAINPAGE/index-checked.html | title = One Card With Double Advantage | accessdate=2008-08-31] and has the largest market share. [cite web | url = http://www.loyaltypartner.com/en/company/in-the-press/ | title = In the press | accessdate=2008-10-01] It had a turnover of 190 Million Euros in 2007. In 2000, Payback was awarded the Big Brother Award in category business and finance. [cite web | url = http://www.bigbrotherawards.de/2000/.com?set_language=de | title = Award winners | accessdate=2008-10-01 | language = German | date = 2006-08-28]

References

External links

* [http://www.payback.de/pb/id/3522/index.html Homepage in German]


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