Glostra

Glostra - Global Strategy

Glostra is an interdisciplinary research group devoted to the study of strategy in an increasingly complex global environment. The research team is a combination of researchers and business executives from leading universities and Finnish companies. Currently our work focuses mainly on:

*Structural Causalities & Competitive Dynamics
*Corporate Strategy & Society
*Business Model Evolution

The core mission is to enhance the ways of thinking about strategy, and help business organizations acquire competitive advantage via systematic analysis of the firm - industry relationship.

Glostra is based in Finland, with researchers from Helsinki University of Technology (TKK), Helsinki School of Economics (HSE) and University of Tampere (UT). The group also has vast international connections, supporting its aim to conduct quality study of globally significant phenomena in the field of corportate strategy.

Current projects:

[http://wiki.glostra.fi/index.php/Web_2.0_/_Enterprise_2.0_-_Enhancing_collaboration_with_social_softwareWeb 2.0 / Enterprise 2.0 - Enhancing collaboration with social software]

This research project explores different possibilities how corporations, universities, research groups and libraries could use the new [http://wiki.glostra.fi/index.php/Web_2.0_Essentials Web 2.0 social software tools] to promote both internal and external collaboration. The subject is extremely hot at the moment, with thousands of blogs and articles web wide approaching the topic from different angles. Organizations all over the world are experimenting on these new ways of cooperating via the web, some even converting their previous intranets into wiki-based, user-friendly platforms. The potential uses are endless, ranging from knowledge and innovation management to marketing.

The transformation of the web and how it is being used doesn't only affect corporations and business, it will ultimately also have a huge impact on the academic world. Universities and other actors in education need to adjust to the changes in the operating environment, especially the radical shifts in "what "and "how" the Net Generation student wants to study and work. Rather than viewing these new tools and phenomena as threats, universities should embrace them as opportunities to further develop and enhance their operations.

With the future merger of Helsinki University of Technology [http://www.tkk.fi/en/index.html (TKK)] , Helsinki School of Economics [http://www.hse.fi/EN/frontpage (HSE)] and University of Art and Design Helsinki [http://www.taik.fi/en/ (TaiK)] into the new [http://www.innovaatioyliopisto.info/en/ Aalto University] , new opportunities to exploit these effective ways of collaboration will surely emerge. It's extremely interesting to see how the new Tool Kit 2.0 will transform the Finnish world of education and business. This said, Glostra also wants to take part in the action and provide anyone considering to take their organizations to the new Web 2.0 era with a 'package' of all the essential information related to the task, ranging from the underpinnings of the phenomena to concrete implementation instructions.

External links

* [http://www.glostra.fi Glostra.fi]
* [http://www.glostra.fi/index.php?option=com_content&task=blogsection&id=8&Itemid=117 Glostra Publications]
* [http://wiki.glostra.fi/index.php/Web_2.0_Essentials Glostra Wiki: Web 2.0 Essentials]
* [http://wiki.glostra.fi/index.php/Web_2.0_/_Enterprise_2.0_-_Enhancing_collaboration_with_social_software Glostra Wiki: Web 2.0 / Enterprise 2.0 - Enhancing collaboration with social software]
* [http://wiki.glostra.fi/index.php/Enterprise_2.0 Glostra Wiki: Enterprise 2.0]
* [http://wiki.glostra.fi/index.php/Library_2.0 Glostra Wiki: Library 2.0]