Health marketing

Health marketing is an innovative approach to public health that applies traditional marketing principles and theories alongside science-based strategies to prevention, health promotion and health protection.

A good example is the current drive in Kenya to promote circumcision among communities that do not customarily circumcise. Medical researchers have recently documented that circumcision is 65% effective in preventing HIV infection among men.

The marketing strategy would follow the traditional 5 "P's" of marketing namely:
*The "product" in question in this case the surgical procedure.
*The "place" which refers to the access to this procedure.
*The "packaging" or end result should appeal to the client.
*"Promotion" refers to creating awareness and hence demand.
*"Price" refers to the cost of the procedure e.g money, time, reputation etc.

References

* [http://www.cdc.gov/healthmarketing/whatishm.htm Health marketing- CDC Website]