Flawless Execution

Flawless Execution

Flawless Execution is a organizational development and improvement model derived from the zero-tolerance environment of post-World War II combat aviation. Developed by entrepreneur, author and former U.S. Air Force F-15 'Eagle' fighter pilot James D. "Murph" Murphy, Flawless Execution adapts a plan-brief-execute-debrief process widely used in military aviation to business. Since it's inception in 1996, the Flawless Execution Model developed into a larger business model that includes strategic planning. The model focuses upon alignment between strategy and business operations, rapid planning among focused mission teams, disciplined execution, and formal recording of lessons learned.

ReferencesMurphy James D. (2005). Flawless Execution. New York: Harper Collins. ISBN 0-06-076049-4

Murphy James D. (2000). Business is Combat. New York: Harper Collins. ISBN 0-06-039325-4

Martinez Barbara. (1997). Hit the Deck! Your Market Share Is Coming Under Attack at 0700. "Wall Street Journal" May 8 pp 9

Gargiulo Susanne. (2001). In The Black. "Atlanta Catalyst". April pp 39.

Pascual Aixa M. (2002). What Jet Jockeys Teach Desk Jocks. "Business Week". March 11 pp13.


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