Boroline

Boroline

Boroline is an over the counter antiseptic cream sold in India. The brand was launched in 1929 in Kolkata by Gourmohan Dutta, a Bengali merchant. Over the years, the brand's popularity soared, and it became an icon of national economic self-sufficiency in a nation that was still under the British rule. It is still one of the more popular brands in India.

It is meant to be used for cuts, cracked lips, cracked nipples, rough skin, and to treat infections. [GD Pharmaceuticals Private Limited: Boroline [http://www.boroline.com/boroline.php] ]

It is a combination of the antiseptic boric acid, the astringent and sunscreen zinc oxide, and the emollient lanolin [http://www.boroline.com/boroline.php]

It is manufactured by G D Pharmaceuticals Private Limited and was created in 1929. [Contemporary Marketing: The Changing Face of Marketing in the 21st [http://books.google.com/books?id=lupICYa3BiIC&pg=PA53&lpg=PA53&dq=boroline+cream+1929&source=web&ots=-Gi2eFMrcU&sig=IEdTF155gxuqML3qEBMVTzRP9d0] ]

References

External links

* [http://www.superbrandsindia.com/superbrands2003/boroline/ Borolie: Superbrand]

Boroline was handed out for free to anyone who asked for it on 15th August 1947,India's Independence Day.


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Boro'line Maidstone — Number 11, a Willowbrook bodied Bedford YRT, new in 1977, in Maidstone High Street, in fiesta blue livery and borough council markings, with a Duple bodied Bedford in the background Parent Maidstone Borough Council Transport Founded 1986 …   Wikipedia

  • Boro'line (London) — describes the London operations of the former municipal bus company Boro line Maidstone. Boro line Maidstone was the arms length bus company of Maidstone Borough Council. Seeking to expand its business it saw the new system of tendering for… …   Wikipedia

  • Gourmohan Dutta — was a Bengali merchant from Kolkata (India) who founded Boroline, a brand of over the counter antiseptic cream. The brand would go on to become one of the icons of national economic self sufficiency in a country that was still under the British… …   Wikipedia

  • Residence Inn Saddle River — (Saddle River,США) Категория отеля: 3 звездочный отель Адрес: 7 Boroline Road, Sadd …   Каталог отелей

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”