Selling to Seniors

Selling to Seniors

Infobox Newspaper
name = Selling to Seniors
type = Newsletter
format = Online journal
foundation = 1987
owners = CD Publications
publisher = Mike Gerecht
editor = Jean Van Ryzin
headquarters = 8204 Fenton Street
Silver Spring, MD 20910
United States
website = [http://www.seniorsnews.net/ SeniorsNews.net]

"Selling to Seniors" is a news service (or newsletter) published in
Silver Spring, MD by CD Publications.

Also known as "The 50+ Marketing Report," "Selling to Seniors" reports on advertising to American seniors. It also includes trend analysis and market news.

History

CD Publications began producing housing-related newsletters in 1961, starting with "Housing Affairs Letter". The company branched out into senior affairs with "Aging News Alert" in 1984. "Selling to Seniors" was begun in 1987, with Jean Van Ryzin as editor. She left the position in 1990 to freelance but returned in the winter of 2001.

In late 1999, CD Pubs bought "The Maturing Marketplace" from Silver Spring-based Business Publishers, Inc., and folded it into "STS", which at the time was edited by Allison Patterson.

Current Coverage

"STS" covers the marketing of products and services through the Internet, direct mail, print media, radio and TV. It features case studies and reports on demographic trends, plus professional advertising critiques.

Expansion

In 2007, "STS" was changed to a web-based format and, along with CD Publications' other aging news services, was moved onto the web portal SeniorsNews.net.

ee also

*Aging News Alert

*Housing for Seniors Report

References

*"Acquisition." (1999-11-30). "Newsletter on Newsletters, The". Found online at "Allbusiness.com (http://www.allbusiness.com/marketing/direct-marketing-direct-mail/355189-1.html)".
*"Beat Borscht News--Partings, Firings, Hirings, Weddings: Welcome, 2001" (Winter 2001). "Age Beat: The Newsletter of the Journalists Exchange on Aging". Found online at "Asaging.org (http://www.asaging.org/agebeat/borscht.html)".

External links

* [http://www.cdpublications.com/ CD Publications Home]
* [http://www.seniorsnews.net/ SeniorsNews.net]


Wikimedia Foundation. 2010.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • Housing for Seniors Report — Infobox Newspaper name = Housing for Seniors Report type = Newsletter format = Online journal foundation = 1982 owners = CD Publications publisher = Mike Gerecht editor = Brian Shappell headquarters = 8204 Fenton Street Silver Spring, MD 20910… …   Wikipedia

  • CD Publications — Infobox Company company name = CD Publications company company type = Privately held foundation = 1961 founder = Ash Gerecht location city = flagicon|USA Silver Spring, Maryland key people = Mike Gerecht, Publisher industry = Publishing products …   Wikipedia

  • Aging News Alert — Infobox Newspaper name = Aging News Alert type = Newsletter format = Online journal foundation = 1984 owners = CD Publications publisher = Mike Gerecht editor = headquarters = 8204 Fenton Street Silver Spring, MD 20910 United States website =… …   Wikipedia

  • Christopher Cox — For other people named Chris Cox, see Chris Cox (disambiguation). Christopher Cox 28th Chairman of the Securities and Exchange Commission In office August 3, 2005 – January 20, 2009 Presi …   Wikipedia

  • Toronto Transit Commission fares — Obverse and reverse of the TTC single ride token introduced in 2006. On the Toronto Transit Commission, fares may be paid with a variety of media, the price of which may be determined by the age of the rider. Contents …   Wikipedia

  • Traditions of Texas A&M University — Texas A M University Aggieland water tower The traditions of Texas A M University are a key aspect of the culture of Texas A M University. Some of the school traditions date to the 1890s, shortly after the opening of the school, while others have …   Wikipedia

  • Health and Disease — ▪ 2009 Introduction Food and Drug Safety.       In 2008 the contamination of infant formula and related dairy products with melamine in China led to widespread health problems in children, including urinary problems and possible renal tube… …   Universalium

  • education — /ej oo kay sheuhn/, n. 1. the act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life. 2. the act or process of… …   Universalium

  • religion — religionless, adj. /ri lij euhn/, n. 1. a set of beliefs concerning the cause, nature, and purpose of the universe, esp. when considered as the creation of a superhuman agency or agencies, usually involving devotional and ritual observances, and… …   Universalium

  • Social Protection — ▪ 2006 Introduction With medical costs skyrocketing and government programs scaled back, citizens bore more responsibility for their health care costs; irregular migration, human trafficking, and migrant smuggling posed challenges for… …   Universalium

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”