Selling to Seniors

Selling to Seniors

Infobox Newspaper
name = Selling to Seniors
type = Newsletter
format = Online journal
foundation = 1987
owners = CD Publications
publisher = Mike Gerecht
editor = Jean Van Ryzin
headquarters = 8204 Fenton Street
Silver Spring, MD 20910
United States
website = [http://www.seniorsnews.net/ SeniorsNews.net]

"Selling to Seniors" is a news service (or newsletter) published in
Silver Spring, MD by CD Publications.

Also known as "The 50+ Marketing Report," "Selling to Seniors" reports on advertising to American seniors. It also includes trend analysis and market news.

History

CD Publications began producing housing-related newsletters in 1961, starting with "Housing Affairs Letter". The company branched out into senior affairs with "Aging News Alert" in 1984. "Selling to Seniors" was begun in 1987, with Jean Van Ryzin as editor. She left the position in 1990 to freelance but returned in the winter of 2001.

In late 1999, CD Pubs bought "The Maturing Marketplace" from Silver Spring-based Business Publishers, Inc., and folded it into "STS", which at the time was edited by Allison Patterson.

Current Coverage

"STS" covers the marketing of products and services through the Internet, direct mail, print media, radio and TV. It features case studies and reports on demographic trends, plus professional advertising critiques.

Expansion

In 2007, "STS" was changed to a web-based format and, along with CD Publications' other aging news services, was moved onto the web portal SeniorsNews.net.

ee also

*Aging News Alert

*Housing for Seniors Report

References

*"Acquisition." (1999-11-30). "Newsletter on Newsletters, The". Found online at "Allbusiness.com (http://www.allbusiness.com/marketing/direct-marketing-direct-mail/355189-1.html)".
*"Beat Borscht News--Partings, Firings, Hirings, Weddings: Welcome, 2001" (Winter 2001). "Age Beat: The Newsletter of the Journalists Exchange on Aging". Found online at "Asaging.org (http://www.asaging.org/agebeat/borscht.html)".

External links

* [http://www.cdpublications.com/ CD Publications Home]
* [http://www.seniorsnews.net/ SeniorsNews.net]


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