Hammocking

Hammocking

Hammocking is a technique used by broadcasters whereby an unpopular programme is scheduled between two popular ones in the hope that viewers will watch it. Public-service broadcasters use this as a way of promoting serious but valuable content. A strong show, followed by a weak show which then is followed by a strong show. This is especially used for new shows. hammocking may lead to situations where even if programs remain weak, audience rating will be high.


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  • hammocking — noun Scheduling a new or unpopular programme between two popular ones in the hope that viewers will watch it. Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity …   Wiktionary

  • hammocking — WikiB Placing a new or poorly performing program between two established popular programs in order to boost viewing figures …   Audio and video glossary

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  • hammocked — adjective a) Ensconced in a hammock. One humid afternoon a visitor did arrive to disturb Rottcodd as he lay deeply hammocked, for his siesta was broken sharply by a rattling of the door handle... b) Scheduled between two other programmes, by… …   Wiktionary

  • Programmation télévisuelle — La programmation télévisuelle est l art de choisir et de planifier sur une grille horaire la diffusion des différents programmes d une chaîne télévisée, en faisant en sorte de maximiser leur audience, tout en respectant les contraintes auxquelles …   Wikipédia en Français

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