- Adina World Beat Beverages
Infobox Company
name = Adina World Beat Beverages
type = Private
genre =
foundation =San Francisco, California ,United States of America , 2004
founder = Magatte Wade-Marchand
Greg Steltenpohl
Dominique Leveuf
location =San Francisco, California ,United States of America
locations =
area_served = Western United States
key_people =
industry =
products = Beverages
services =
market c
revenue = US$3.2 million
operating_income =
net_income =
assets =
equity =
owner =
num_employees = 25
parent =
divisions =
subsid =
homepage = http://www.adinaworld.com/
footnotes =
intl =Adina World Beat Beverages is a beverage manufacturer based in
San Francisco ,California .cite web
url= http://www.beverageworld.com/content/view/33841/
title= Adina World Beat Beverages
accessdate= 2008-08-22
publisher= "Beverage World"] It was founded by Magatte Wade-Marchand, Greg Steltenpohl (one of the co-founders ofOdwalla Inc. ) and Dominique Leveuf.cite web
url= http://www.adinaworld.com/aboutadina.php
title= History
accessdate= 2008-08-22
publisher= Adina for Life Inc.] cite web
url= http://www.adinaworld.com/aboutfounders.php
title= The Founders
accessdate= 2008-08-22
publisher= Adina for Life Inc.] Adina was founded to preserve traditional beverage recipes from around the world from being replaced bycola drinks distributed by multinational corporations.cite web
url= http://www.adinaworld.com/magattejournal.php
title= Magatte's Journal
accessdate= 2008-08-22
author= Magatte Wade-Marchand
publisher= Adina for Life Inc.] Adina manufactures the drinks from sustainable ingredients obtained through fair trade and sourced from small-scale farmers in places likeIndia ,Guatemala ,Indonesia , andEthiopia . By doing so, they would be giving aid to impoverished farmers in these areas.cite web
url= http://www.csrwire.com/profile/9726.html
title= Corporate Social Responsibility Profile
accessdate= 2008-08-22
publisher= Corporate Social Responsibility]Origin
Magatte Wade-Marchand came up with the idea to found a beverage company when she visited her native
Senegal and found thatcola had replaced traditionalhibiscus drinks.cite web
url= http://www.adinaworld.com/magattejournal.php
title= Magatte's Journal
accessdate= 2008-08-22
author= Magatte Wade-Marchand
publisher= Adina for Life Inc.] Worried that the drinks and the heritage would be lost, Wade-Marchand approached Greg Steltenpohl, who had recently left as head ofOdwalla Inc. , and asked for help to begin a company. He agreed, and, with his wife, Dominique Leveuf, the three began the company. [cite news|url=http://www.bizjournals.com/sanfrancisco/stories/2008/01/28/smallb4.html|title=Greg Steltenpohl|last=Fried|first=Ilana|date=2008-01-25|publisher=San Francisco Business Times|accessdate=2008-08-22] Adina for Life is headquartered at 660 York Street in San Francisco, California. To fund the start-up, the founders contributed heavily; in addition, the trio raised $5 million in investments in early years. [cite news|url=http://www.bizjournals.com/portland/stories/2006/07/03/story14.html|title=Odwalla founder ventures into Africa with some new partners|last=Calvey|first=Mark|date=2006-06-30|publisher=Portland Business Journal|accessdate=2008-08-22]The company sells a variety of beverages based on drinks from around the world in 14 fluid ounce bottles, mainly to the
San Francisco Bay Area . However, the company is promoting their products in large cities throughout the United States likeNew York City andAustin, Texas . [cite news|url=http://www.bizjournals.com/sanfrancisco/stories/2006/06/26/story5.html|title=Life after Odwalla|last=Calvey|first=Mark|date=2006-06-23|publisher=San Francisco Business Times |accessdate=2008-08-22]Partnerships
Adina is partnered with several organizations that share their goals, including
Agribusiness in Sustainable Natural African Plant Products (ASNAPP), which works to reducepoverty in Africa;Association Education Santé (AES), which works to help hibiscus farmers in the global market; theECO-AGRI Research Foundation , anon-profit organization centered in India seeking to improve the lives of rural farmers; as well as other co-ops and financers in third-world countries.cite web|url=http://www.adinaworld.com/healthcollaboration.php|title=Partnership is Key|publisher=Adina for Life Inc.|accessdate=2008-08-22]References
External links
* [http://www.adinaworld.com/ Adina World Beat Beverages]
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