Drew McLellan

Drew McLellan
Born	December 21, 1962 (1962-12-21) (age 48)
Occupation	Author, Marketing expert

Drew McLellan (born December 21, 1962) is a national expert in branding and marketing, agency owner, columnist and author. According to the AdAge Power 150 list, his blog, Drew’s Marketing Minute, is one of the world’s most popular blogs on branding and marketing.^[1][2]

Background and education

According to his biography, Drew’s fascination with brands and the loyalty they can inspire because with his annual trips to Walt Disney World (at least once each year since its opening in 1971).^{[3][citation needed]}

In his free e-book, Marketing Lessons from Walt, Drew says, “I have long believed that Walt Disney’s genius was not animation or theme park design, but in truly understanding the human heart. Somehow, in the midst of ROI, measurability, counting clicks and studies that can track a person’s eye movements to see what part of an ad captures their attention first -- we have forgotten that marketing and branding is ultimately about wooing and winning someone’s heart.”^[4]

Aged 14, Drew took his first steps into entrepreneurship mowing lawns and tutoring. Around this time Drew is also known to have worked at a grocery store and while in college, a security officer at the Minneapolis-Saint Paul International Airport.

McLellan graduated from University Of Minnesota with a BA in journalism and psychology. He later earned his Master’s degree from the same institution.

Career

In 1989, Drew joined Young & Rubicam in their Orlando, Florida office. He was later promoted and transferred to their subsidiary, CMF&Z in Cedar Rapids, Iowa.

After leaving Y&R’s subsidiary, McLellan joined a Des Moines agency for a year, before starting his own agency in 1995.

McLellan began a marketing column that appears weekly in the Des Moines Business Record in 2004 and launched his blog in 2006. He is also a contributing author at Marketing Prof’s Daily Fix blog, Small Business Branding and IowaBiz.

McLellan and his family now live in Des Moines, Iowa.

Bibliography

99.3 Random Acts of Marketing (2003) ISBN 0-9746-8790-1

Age of Conversation (2007) ISBN 1847992994

External links

• Drew’s Marketing Minute [1] Drew’s blog;
• McLellan Marketing Group [2] McLellan Marketing Group’s official website;

References

1. ^ Todd Andrlik. "Ad Age Power 150". Ad Age. http://adage.com/power150/. 
2. ^ Wendy Bounds (June 13, 2008). "15 Entrepreneur Blogs Worth Reading". The Wall Street Journal. http://blogs.wsj.com/independentstreet/2008/06/13/15-entrepreneur-blogs-worth-reading/. 
3. ^ http://www.mpdailyfix.com/contributors/drew_mclellan/bio.html
4. ^ http://www.drewsmarketingminute.com/2007/01/it_started_inno.html

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Name	Maclellan, Drew
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Date of birth	December 21, 1962
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