Ziba Design

Ziba Design

Ziba Design, Inc. (Ziba) is a strategic design consultancy headquartered in Portland, Oregon with satellite offices in San Diego, Shanghai, Taipei and Tokyo.

Sohrab Vossoughi is Founder and President of Ziba, the company he started in 1984. The recipient of more than 30 patents and over 200 design awards, Vossoughi was named BusinessWeek's Entrepreneur of the Year in 1992. He continues to direct projects for clients including Nike, Microsoft, Xerox and Hewlett-Packard.

Ziba’s core practice integrates consumer research -including trend tracking and market analysis- to understand emotional and rational associations a consumer makes with a brand, then helps the company strategically improve the consumer experience (experience design) with their brand through product design, user interface design, interaction design, communication design, and environmental design.

Ziba’s core practices have been used to create products in the electronic, consumable, durable and packaging industries, as well as consumer experiences in retail and has ventured into placemaking for clients Fed Ex and Umpqua Bank [http://www.businessweek.com/magazine/content/05_31/b3945415.htm] ] and real estate developer Gerding Edlen. [ http://www.businessweek.com/innovate/content/dec2005/id20051208_778620.htm]

Ziba’s competitors include other outside new-product consultancies and design firms such as Frog Design and IDEO. [Marketing: An Introduction 9e, 2008, Armstrong & Kotler, p.235]

Most recently Ziba has been involved in improving the education system [WillametteWeek, December 12, 2007, Mike Thelin, Hot Seat: Sohrab Vossoughi http://wweek.com/editorial/3405/10092/] [http://en.wikipedia.org/wiki/University_of_Oregon_School_of_Architecture_and_Allied_Arts] and healthcare experience. [BusinessWeek, November 21, 2007, Designing the Care into Healthcarehttp://www.businessweek.com/innovate/content/nov2007/id20071121_967757.htm?chan=search]

In 2007, Ziba published its first book - Authenticity Is Now: A Working Definition of the Fluid State of Being As It Applies To Business And Design. [Authenticity Is Now, www.ziba.com]


1. Sohrab Vossoughi profile: http://www.businessweek.com/bios/Sohrab_Vossoughi.htm
2. BusinessWeek, January 16, 2008, Masters of Collaboration, Steve Hamm and Helen Walters: http://www.businessweek.com/innovate/content/jan2008/id20080116_412812.htm?chan=search
3. BusinessWeek, June 5, 2006, The Science of Desire: http://www.businessweek.com/magazine/content/06_23/b3987083.htm?chan=search

External Links

1. IDSA/IDEA Award Winners 2007
2. IDSA/IDEA Awards 2006
3. IDSA/IDEA Awards 2004
4. IDSA/IDEA Awards 2003
5. IDSA/IDEA Awards 2002
6. IDSA/IDEA Awards 2001
7. IDSA/IDEA Awards 2000

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