Yesmail

Yesmail

Infobox_Company
company_name=Yesmail
company_type=Public
foundation=Omaha, Nebraska 1997
location=Portland, Oregon
key_people=Mike Hilts, President
Tim Price, Vice President of Sales and Marketing
John Harrison, Senior Vice President of Product Strategy and Client Services
Grant Roholt, Chief Technology Officer
industry=email marketing
num_employees=200
homepage [http://www.yesmail.com]

Yesmail is an email marketing solutions provider offering permission-based eMarketing. Yesmail creates, builds, and implements email campaigns for small businesses and Fortune 500 companies. Yesmail’s email marketing software was developed to track revenue generation, brand awareness, and community outreach.

Yesmail is headquartered in Portland, Oregon and has offices in San Francisco, New York, Chicago, Omaha, Toronto, and London.

Yesmail is a division of InfoUSA, a $700 million public company, and includes sister companies Walter Karl, Millard, Edith Roman, and Catalog Vision. Yesmail’s clients come from a variety of sectors including consumer products, retail, publishing, travel and finance.

History

Yesmail first started as a Web directory in 1995 and was later named Starting Point Directory in 1997, the company became one of the top 10 most visited sites on the web. Rebranded as Yesmail, the business grew based on its ability to use technology to manage its database of millions of e-mail addresses. Yesmail’s growth led to a $37 million IPO in the fall of 1999, yet was acquired by CMGI later that year.http://query.nytimes.com/gst/fullpage.html?res=9F07E3D71730F935A25751C1A96F958260 "Company News; CMGI to acquire Yesmail for $523 million", NYTimes.com, 16 Decemeber 1999] Yesmail was later acquired by infoUSA in 2003.http://www.clickz.com/showPage.html?page=2001061 "InfoUSA Buys Yesmail", ClickZ.com, 3 March 2003]

Products

Yesmail develops email marketing platforms for small, mid-level, and large businesses.
* Yesmail Enterprise: a database and e-mail campaign management application for large enterprises with hundreds of thousands of customers, complex data, personalization and integration needs.http://www.clickz.com/showPage.html?page=3429661 "Yesmail Enterprise", DirectMag.com, 1 November 2004]
* Yesmail Express: a self-service email marketing platform geared to assist mid-sized businesses.http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=92167 "YesMail Inc. Releases Newest Email Platform, YesMail Express", Business Week, 1 May 2007]
* Yesmail Direct: a small business online marketing portal including email marketing, direct marketing and search engine marketing.http://directmag.com/disciplines/email/yesmail_small_businesses/ "Yesmail Direct for Small Businesses Unveiled", DirectMag.com, 15 October 2007]
* Yesmail Professional Services: Consulting services for email append, data append, ECOA, co-registration and list management
* Yesmail Data Boost: a product module that allows clients to add information to their datamart
* Yesmail Prospector: a product module that allows clients to build their subscriber base with targeted vertical information

Acquisitions

* @once, 2005http://www.bizjournals.com/portland/stories/2005/01/31/daily15.html?f=et75 "E-mail marketing company sold", Portland Business Journal, 2 February 2005]
* Digital Connexxions, 2006http://www.dmnews.com/InfoUSA-Buys-Digital-Connexxions-to-Strengthen-Yesmail-Unit/article/92902/ "InfoUSA Buys Digital Connexxions to Strengthen Yesmail Unit", DMNews.com, 4 October 2006]

Awards and Recognitions

* Internet Retailer: Top Three Email Marketing Vendorhttp://www.marketwatch.com/news/story/yesmailtm-ranks-top-three-email/story.aspx?guid={F358E48E-0F61-4145-A513-C7C675E690CA}&dist=hppr "Yesmail Ranks in the Top Three Email Marketing Vendor Providers for Internet Retailer’s Top 500", Market Watch, 12 August 2008]
* 2008 Best Email Newsletter for Marketing Purposeshttp://biz.yahoo.com/pz/080226/137111.html "MarketingSherpa Names Winners of 2008 Email Marketing Awards", Yahoo Finance, 26 February 2008]
* The Forrester Wave: Email Marketing Service Providershttp://www.forrester.com/Research/Document/Excerpt/0,7211,44355,00.html "Yesmail Breaks Into The Email Leader Ranks", Forrester, 20 December 2007]

Yesmail Client Summit

Yesmail held its first client summit on March 1-2, 2007 at the Wynn Las Vegas. The event included Yesmail clients such as Coca Cola, Kodak, Prism, and Ziff Davis. The summit gathers Yesmail's clients to discuss email marketing strategy and goals. http://www.dmnews.com/First-Yesmail-Client-Summit-lets-e-mail-pros-share-strategies/article/94803/ "First Year Yesmail Client Summit Let e-mail Pros Share Strategies", DMNews, 12 March 2007]

Blacklist Threat

In November, 2006, Yesmail agreed to pay a $50,717 civil penalty to settle Federal Trade Commission charges that it violated the CAN-SPAM Act of 2003 by sending unsolicited commercial e-mails after consumers asked it to stop doing so. The FTC charged Yesmail, doing business as @Once at the time of the violation in 2004, with sending e-mail messages on behalf of its clients more than 10 business days after recipients had opted out.http://www.http://www.ftc.gov/opa/2006/11/yesmail.shtm "Marketer Settles With FTC for Sending Unwanted E-Mails", FTC.gov, 6 November 2006] Citing the problem as one of the minor technical issues allowed under the Act, and not a violation of federal law, Yesmail deemed the charges too costly to fight, and agreed to settle.http://www.dmnews.com/Yesmail-settles-with-FTC/article/93337/ "Yesmail settles with FTC", DMNews.com, 6 November 2006]

ee also

Email Marketing
Email Sender and Provider Coalition

References

External links

* [http://www.yesmail.com/ Yesmail Official Website]
* [http://finance.yahoo.com/q?s=iusa infoUSA, Inc. Company Profile]


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