ANC Sports

Infobox_Company
company_
company_name = ANC Sports
company_type = Private
foundation = Purchase (1997) [http://www.ancsports.info/company/ancsports-company.htm Company Information Site] ]
location = Purchase, New York, United States
key_people = Jerry Cifarelli, President and CEO
Dave Bialek, President, ANC Marketing
industry = Audio & Visual Solutions, Sports Marketing, Graphic Design
products = Sports Venue Displays
Display Marquees
Sports Scoreboards
Sports Marketing
Graphic Display Software

num_employees = less than 100
revenue = $60 Million [cite web |url=http://www.businessweek.com/magazine/content/08_68/s0808067571210.htm |title=ANC Builds Hi-Tech, Hi-Def Scoreboards |author=Amy S. Choi |date=2008-08-22 |publisher=BusinessWeek SmallBiz |language=English ]
homepage = [http://www.ancsports.com/ www.ancsports.com]

ANC Sports Enterprises, is a sports marketing and signage solutions company based in Purchase, New York. ANC’s product and service offering includes Light Emitting Diode (“LED”), rotational, and fixed visual displays; digital media software and control systems; signage operation and maintenance; marketing consultation; graphic design; and printing production.

The company was the first to develop advertising signs behind the basketball net for NCAA and NBA games. The signs are three feet by one foot wide and are attached to the basket stanchion support arms. In 2007 State Farm became the first sponsor to partake in the Basket Profile program. [cite web |url=http://www.nytimes.com/2007/01/31/business/media/31adco.html |title=State Farm Is There, Right by the Backboard |author=STUART ELLIOTT |date=2007-01-31 |publisher=New York Times |language=English ]

History

The company was originally founded by Jerry Cifarelli, current CEO, and former co-owner of the Boston Celtics, Alan N. Cohen [cite web |url=http://query.nytimes.com/gst/fullpage.html?res=9C05E4D8173FF930A2575BC0A9629C8B63 |title=Alan Norman Cohen, 73, Executive in Sporting World |author=WOLFGANG SAXON |date=2004-08-13 |publisher=New York Times |language=English ] .

In its first year of operations, ANC entered into an agreement with the WNBA to provide each team with all of its rotational signage, and, in 1998, the Company signed up 19 new customers for courtside and backlit fascia rotational signage. Today ANC is the supplier of rotational signage for more than 200 teams and venues in professional and collegiate sports.

In 1999 the Company formed a new division called ANC Technologies. ANC Technologies developed FasciaSOFT®, an operating engine for LED systems, permitting the company to debut the first 360° LED fascia signage in the National Hockey League. Continued growth in the LED signage business led to the formation of ANC Marketing in 1999 and ANC Design in 2001. ANC Marketing was formed to create and grow sponsorship revenue streams by executing programs based on each individual client’s business. In 2001, ANC Design was formed to meet its clients’ graphic needs created by their new LED fascia systems.

From 2002 through 2004, as the Company grew its presence in the LED signage market, ANC was selected to provide ongoing operational services for digital fascia and scoreboard signage installations at a number of venues including Toronto’s Air Canada Centre, the Baltimore Ravens’ M&T Bank Stadium, and the Minnesota Timberwolves’ Target Center.

In 2005, ANC debuted a new LED operating software called VisionSOFT. VisionSOFT was first 3D interface capable of controlling multiple displays through one console and is capable of distributing uncompressed video to its displays, eliminating all distortion. The VisionSOFT application also operates a DLP Courtside Digital Press Table, which became the first courtside digital signage to be approved for an NBA event during the 2005-06 season.

Over the past two years, ANC has expanded ANC Marketing into national advertising sales, and formed a manufacturing relationship with Mitsubishi Electric. The company has completed recent large LED signage projects such as the Washington Nationals’ new ballpark (2008), Washington D.C.’s Verizon Center, Portland’s Rose Garden, and the Sommet Center in Nashville. ANC Marketing has also signed State Farm to a multi-year sponsorship agreement, generating more than $12 million of annual advertising revenue for NCAA, NBA, NHL, and MLB teams.

Recent Projects

Penn State - 2008
ANC Sports was recently contracted to install LED ribbon board signage for Penn State at Beaver Stadium and the Bryce Jordan Center. [cite web |url=http://blog.pennlive.com/patriotnewssports/2008/07/new_message_ribbons_at_beav_jo.html |title=New message ribbons at Beav, Jordan Center |author=David Jones |date=2007-07-23 |publisher=The Patriot News |language=English ] The project will include 900 feet of 20mm LED ribbon board for the Bryce Jordan Center and over 900 feet of 20mm LED ribbon board for Beaver Stadium.

Washington Nationals - 2008
ANC Sports and Mitsubishi Electric Diamond Vision Systems recently installed a high-definition scoreboard and video displays at the Nationals new ballpark which opened in April 2008. [cite web |url=http://www.ledsmagazine.com/press/15099 |title=ANC Sports & Mitsubishi Electric Selected to Provide Washington Nationals’ Ballpark with High-Definition Display System |author=Michael Hopkins |date=2007-06-14 |publisher=LEDs Magazine |language=English ]

External links

* [http://www.ancsports.com/ Official web site]

References