Skopos market insight

Infobox Company
company_name = SKOPOS Market Insight
company_
company_type = Public
foundation = 1995
location = London
key_people = Darren-Mark Noyce (MD), Rob Horton, Marcin Pont
industry = Marketing research
products = Marketing research Online
Offline
Panel
homepage = [http://www.skopos.info/ www.SKOPOS.info]

SKOPOS Market Insight is a global market research agency and communications research company with offices based in London, Cologne, Berlin, Paris, Johannesburg and Sydney.

SKOPOS was founded in 1995 by professional psychologists. It offers a wide range of research methodologies online as well as offline.

Field of Research

• PR evaluation
• Product & Packaging testing
• Website evaluation
• Advertising tracking and testing
• Brand evaluation
• Market Value Research
• Media Research
• Concept testing
• Consumer trends and thinking
• Customer satisfaction
• Target group research / market segmentation
• Marketplace competitiveness

Specialist Sectors

• Advertising, marketing and PR
• Automotive
• Banking and financial services
• Food and drink
• Government and public sector
• Health and pharmaceutical
• Mobile communications
• New media, Internet and e-commerce
• Retail
• Sports and leisure

External links

* [http://www.skopos.info SKOPOS website]
* [http://www.skopos-mr.co.uk SKOPOS UK website]