Fitting Group

Fitting Group

Fitting Group is a challenger branding agency based in Pittsburgh, Pennsylvania, that provides clients with strategic marketing and advertising services. ["Fitting Group." June 31, 2008. July 25, 2008. . ] The agency received international media coverage when it launched a controversial marketing campaign [Tim Nudd. “A Repositioning You Won’t Forget.” "All Business." May 10, 2004. July 25, 2008. http://www.allbusiness.com/marketing-advertising/4204003-1.html.] featuring a whip-bearing dominatrix to promote Fitting Group's Brand Spanking® process. [Alyssa Royse. “Sex and the Workplace.” "Start Her Up: For Women Entrepreneurs." May 27, 2008. July 21, 2008. http://blog.seattlepi.nwsource.com/startherup/archives/139802.asp.]

Fitting Group was founded in 1986 by Andrea Fitting, Ph.D. [”Andrea Fitting.” "Fitting Group." June 31, 2008. July 25, 2008. .] The agency’s notable clients include the Mason School of Business at The College of William & Mary and Butler Health System.

Notes

External Links

* [http://www.fittingroup.com/ Fitting Group website]
* [http://mason.wm.edu/Mason/ Mason School of Business website]
* [http://www.butlerhealthsystem.org/ Butler Health System website]


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