Predictify

Predictify.com is a Web 2.0 company based in Redwood City, California. It was founded by Stanford University graduates Parker Barrile and Michael Agnich.

Users of the site users submit deterministic, verifiable questions concerning future events. Other users then give answers and predict the outcome.

Users who answer questions are rewarded in two ways. First, the accuracy of user responses is tracked and reevaluated each time a question that the user answered closes. Predictify assigns users to one of five "levels" depending on the user's accuracy percentile.cite web |title=FAQs - Predicitfy |url=http://www.predictify.com/help.aspx | publisher=Predicitfy.com INC | accessdate=2008-08-15] Users can also earn money for correctly answering "Premium Questions". Premium questions are generally submitted by companies. The submitter of a premium question receives detailed demographic information and analysis on each answer given. Part of the fee paid by premium question submitters constitutes the "pot" from which correct answerers are paid.

The site allows marketing and market research in a manner far less obvious than most traditional advertising and survey methods. Users don't realize that their predictions may strongly affect the outcome of the question. For example, if a company is considering increasing the cost of a product, they could survey consumers to determine how much more they are willing to pay. The outcome of the survey will set the new price of the product. The company can further sort the data based on the demographic information collected on respondents, to ensure that they price the product correctly for their target market. The demographic analysis of respondents is very valuable to companies and is the true product Prefictify sells. [cite web
last = Needleman
first = Rafe
title = Predictify pays you to change the future
work = Webware
publisher = Cnet.com
date = 2007-10-10
url = http://news.cnet.com/8301-17939_109-9794602-2.html
accessdate = 2008-08-15]

Companies can also use questions on Predictify to conduct guerilla advertising campaigns. Users will try to answer premium questions correctly, in order to win the cash prize associated with the question. In the course of formulating their prediction they may research the subject of the question. Companies can create interest in their products by asking questions about them; individuals answering the question may visit the company's website to learn more about the product.

The Washington Post, New York Times, and San Francisco Chronicle all use Predictify to judge reader interest in stories. [ cite web
last = Kincaid
first = Jason
title = Predict The Future On WashingtonPost.com
work = TechCrunch
publisher = Washingtonpost.com
date = 2008-07-28
url = http://www.washingtonpost.com/wp-dyn/content/article/2008/07/28/AR2008072800854.html
accessdate = 2008-08-15]

References

External links

* [http://www.predictify.com Predictify.com]