Labbrand

Labbrand is a Shanghai based brand agency that provides creative, strategic and research services for brand equity enhancement. [ [http://www.labbrand.com/english/about_us.php LABBRAND China Consulting - About us ] ] Located in M50 Creative Industries Park known as the heaven of Innovations in Shanghai host many famous architects, art and design studios. Labbrand is the Chinese partner of Nomen Group, one of the world's leading naming and branding consultancies. Labbrand is famous for creating Chinese names of such companies as L'Oréal, Yves Rocher, Quicksilver, Paul, and Galeries Lafayette. [http://www.labbrand.com/english/clients.php LABBRAND China Consulting - Clients ] ]

Clients

Well-known brands that belong to clients of Labbrand include Morgan Stanley, L'Oréal, Mercedes-Benz, Publicis Consultants, Philips, Proactiv Solution, Garnier, RC Cola, Yves Rocher, Cache Cache, Caroll and Bacardi.

References

[http://www.chinasuccessstories.com/2007/08/17/chinese-brand-name-philosophy-2/ China Success Stories]

[http://www.atelier.fr/article.php?artid=32085&catid=12 One Day With Web Entrepreneurs in Beijing]

[http://fco20.mynet.cn/_d268650629.htm Labbrand Director Vladimir Djurovic featured in "Fast Company 2.0" magazine to discuss his philosophy on brand naming]

[http://labfolio.labbrand.com/english/newsletter_july07.html Brand Name semiotics: more than words]

[http://labfolio.labbrand.com/english/newsletter_december06.html What could be called "Oyster," "Irony," or "Constellation"?]

[http://www.aliqq.com.cn/brand/strategy/34331.html A Chinese name: necessary or not]

[http://marketing.manaren.com/ppgl/show-420-1/ Brand name semiotics; more than words]

[http://www.study365.cn/Article/ppgl/200805/2b42c2a50f0cdb4b.html Brand name semiotics; more than words]

[http://www.itjj.net/pinpai/zhanlue/guanli/20080428/294630.html Brand name semiotics; more than words]

[http://design.brandcn.com/name/200804/127239.html Ballantines]

[http://design.brandcn.com/name/200804/127237.html Hennessy]

[http://design.brandcn.com/name/200804/127233.html Johnny Walker]

[http://www.globrand.com/2008/83918.shtml Globrand]

[http://www.globrand.com/2008/84979.shtml Globrand]

[http://labbrand.com/english/view_news.php?id=160-Merging-Brands-Merging-Names Merging Brands, Merging Names]

[http://wissen.spiegel.de/wissen/dokument/61/78/dokument.html?titel=Krieg+der+Flaschen&id=58138716&top=SPIEGEL&suchbegriff=disco&quellen=&vl=0 Jim Beam or Jack Daniels?: The Great Alcohol Wars of China]

[http://travel.nytimes.com/2006/12/10/travel/10shanghai.html NYT Moganshan Road]

External links

* [http://www.labbrand.com/english/index.php Labbrand Corporate Website]
* [http://www.nomenusa.com/world.html Nomen Group]
* [http://http://www.labbrand.com/english/news_and_articles.php Labbrand News & Articles]
* [http://http://labbrand.net/ Nomen Group Webpage for Labbrand]