Le cool

Le cool

Infobox Company
company_name = le cool Publishing SL
company_
company_type = Limited
foundation = 2003
location = Barcelona, Spain
key_people = René Lönngren (Founder, CEO), Andrew Losowsky (Editorial Director)
industry = Media, publishing
products = online magazines, custom publishing, guidebooks
homepage = [http://www.lecool.com/ www.lecool.com]
le cool is an independent publishing company based in Barcelona.

Founded in 2003 by Swedish emigrant René Lönngren [Citation | first = Description of le cool in the Economist | title = "The flavour of cool", "The Economist", Jul 26th 2007 | url = http://www.economist.com/business/displaystory.cfm?story_id=9546429 | accessdate = 2008-07-12] , the company publishes content concerning unusual events and places within European cities.

Its main products are weekly online magazines detailing cultural activities under the name "le cool magazine", and city guidebooks. It also produces publications for clients, including the inflight magazine "Ling" for the Spanish airline Vueling, which won a Gold Medal in the 2008 awards of the American-based Society of Publication Designers. [Citation | first = SPD Awards site | title = "Non-Newsstand Illustration", "Gold medals", SPD Awards Website | url = http://mt.apperceptive.com/spd/winners08/gold-medals/illustration/nonnewsstand-illustration/ | accessdate = 2008-07-12]

le cool sends weekly emails to around 200,000 subscribers in eight European cities [Citation | first = Article in Yeah Baby magazine | title = "Too le cool for school", "Yeah Baby" magazine | url = http://www.bmibabymagazine.com/features/2007/dec/businessfile.html | accessdate = 2008-07-12] (Amsterdam, Barcelona, Istanbul, Lisbon, London, Madrid, Milan, Rome), and has also published guidebooks to five cities [Citation | first = le cool book website | title = "A series of weird and wonderful guidebooks", le cool guidebooks website | url = http://www.lecoolbook.com | accessdate = 2008-07-12] (Barcelona, 2006; Amsterdam, Lisbon, London, Madrid, 2008).

Its guidebook series is unusual for the quality of its design [Citation | first = Article on We Heart Stuff website | title = "LE COOL City Guidebooks", "We Heart Stuff" | url = http://www.weheartstuff.co.uk/?p=279 | accessdate = 2008-07-12] , in particular for working with local designers in each city.

The editor of le cool's London email magazine and guidebook, Mat Osman, was previously the bassist in Suede (band).

References

External links

* [http://www.lecool.com le cool homepage]

* [http://www.lecoolbook.com le cool guidebooks]

* [http://www.lingmagazine.com "Ling" magazine official website]


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