Infomediary

Infomediary

An infomediary works as a personal agent on behalf of consumers to help them take control over information gathered about them for use by marketers and advertisers. The concept of the infomediary was first suggested by McKinsey consultants and professors John Hagel, III, and Marc Singer in their book "NetWorth". [cite book
last= Hagel
first= John
title= NetWorth
publisher= Harvard Business School Press
year= 1999
month= January
isbn= 0-87584-889-3]

Infomediaries operate on the assumption that personal information is the property of the individual described, not necessarily the property of the one who gathers it. The infomediary business model recognizes that there is value in this personal data and the infomediary seeks to act as a trusted agent, providing the opportunity and means for clients to monetize and profit from their own information profiles. [cite web
url = http://www.onewwworld.com/hagel.html
title = Infomediation: Interview with John Hagel
accessdate = 2008-07-13
last = Sarkar
first = Christian
date = 2002-06-01
work = OneWWWorld]

One of the first focused implementations of the infomediary concept was an online advertising company called AllAdvantage. [cite web
url = http://news.cnet.com/Pay-per-view-ads-get-new-twist/2100-1017_3-223715.html
title = Pay per view ads get new twist
accessdate = 2008-07-07
last = McNaughton
first = Kora
date = 1999-03-30
work = CNET News.com]

references


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  • infomediary — in‧fo‧me‧di‧a‧ry [ˌɪnfaʊˈmiːdiəri ǁ foʊˈmiːdieri] noun [countable] a website that gathers and provides information for businesses and customers: • an infomediary that connects buyers and sellers through its online site * * * infomediary UK US… …   Financial and business terms

  • infomediary — noun An internet site that deals in information pertaining both to businesses offering goods and services as well as potential customers …   Wiktionary

  • infomediary — n. Information + intermediary. A company that collects personal data from consumers, markets that data to businesses while maintaining consumer privacy, and offers consumers a percentage of the brokered deals. Example Citation: Tipping the… …   New words

  • infomediary — n. Web site that functions as in information clearinghouse by providing consumer information to potential clients on behalf of other companies (Internet) …   English contemporary dictionary

  • infomediary — noun an Internet company that gathers and links information on particular subjects on behalf of commercial organizations and their potential customers …   English new terms dictionary

  • infomediary — An intermediary business whose main source of revenue is obtained from capturing consumer information and developing detailed profiles of individual customers for use by third parties …   Big dictionary of business and management

  • infomediary — /ɪnfoʊˈmidiəri/ (say infoh meedeeuhree), / djəri/ (say dyuhree), / dʒəri/ (say juhree) noun (plural infomediaries) a website that acts as a central source of information on each of the companies in a large group, especially with regard to their… …  

  • infomediary — …   Useful english dictionary

  • AllAdvantage — was an Internet advertising company that positioned itself as the world’s first infomediary by paying its users/members a portion of the advertising revenue generated by their online viewing habits. [cite web url =… …   Wikipedia

  • Jim Jorgensen — (born in 1948 in Racine, Wisconsin is a serial entrepreneur. He has started over 25 enterprises since getting his MBA at Stanford Graduate School of Business at the age of 24. Jorgensen’s industry selection for these new enterprises has been wide …   Wikipedia

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