The Truth About Marika

The Truth About Marika

=Overview=

The Truth About Marika (Swedish title: "Sanningen om Marika"), is an Emmy award-winning cross-media production by Sveriges Television (SVT) and The company P. It is an alternate reality game and a TV-series first aired in Sweden during the autumn of 2007. The Truth About Marika is called participation drama for it's high amount of viewer participation.

The viewers of the TV-series where invited by a young woman to participate in the search for her lost friend and the search took place online and all over Sweden.

Participation drama

The Truth About Marika took place on television, national radio, the internet, mobile phones and in the streets. Each week the theories of the search for Marika are discussed and a live TV-debate with a lot of participatory content.

With pervasive online and mobile content that is brought out on the streets by the participants the story emerges in a fiction without limits.

Awards and Recognition

The Truth About Marika won an International Interactive Emmy Award for Best Interactive TV-service in April 2008. [cite web|date=2008-04-08|url=http://www.iemmys.tv/news_item.aspx?id=60|title=SCANDINAVIA LEADS INTERNATIONAL INTERACTIVE EMMY® AWARDS AT MIPTV|work=International Academy of Television Arts and Sciences|accessdate=2008-07-10]

The Truth About Marika was nominated for two Prix Europa 2008 in the categories TV Fiction and Emerging Media.

References

External links

* [http://www.conspirare.se Conspirare.se] - The hub of the game.
* [http://youtube.com/watch?v=iX_ZJkwvKR8 The Truth About Marika video promo] - 7 minute promo video of Truth About Marika.
* [http://www.thecompanyp.com The company p] - The production company behind the Marika experience.
* [http://svt.se/svt/jsp/Crosslink.jsp?d=7830&lid=about_SVT&from=menu SVT] - The Swedish public service broadcaster - Sveriges Television


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