Geers Gross

Geers Gross was a British advertising agency which also operated in the United States. It was headed by Robert Gross for many years, and was affiliated with Eurocom, a Paris advertising agency. [cite news |first=Lee A. |last=Daniels |authorlink= |coauthors= |title=Advertising; Eurocom Joins With Geers Gross |url=http://query.nytimes.com/gst/fullpage.html?res=9F04EFDB1439F930A25751C0A963948260 |work=The New York Times |publisher= |date=February 13, 1985 |accessdate=2008-07-06 ]

In 1986, Robert E. Geers, one of the founders of the agency, returned as its creative head. [cite news |first= Philip H. |last=Dougherty |authorlink= |coauthors= |title=Advertising; A Founder Is Back At Geers Gross |url=http://query.nytimes.com/gst/fullpage.html?res=9A0DE4DC1E3CF930A25752C1A960948260 |work=The New York Times |publisher= |date=Nov 13, 1986 |accessdate=2008-07-06 ]

Henry J. Wasiak became president of the agency in 1985. [cite news |first=Pamela G. |last=Hollie |authorlink= |coauthors= |title= Geers Gross Appoints An Old Nemesis |url=http://query.nytimes.com/gst/fullpage.html?res=9F01E0DF163BF93AA2575BC0A963948260&partner=rssnyt&emc=rss |work=The New York Times |publisher= |date=Aug 19, 1985 |accessdate=2008-07-06 ]

Geers Gross developed the cartoon character "Fred the Flourgrader" for Homepride, a British manufacturer of flour and sauces, in 1965. Homepride continued to use the character after it changed to a different advertising agency. [cite news |first= |last= |authorlink= |coauthors= |title=Homepride collectables confirm cult status of Fred. (News) (Kerry Foods Ltd.) |url=http://www.accessmylibrary.com/coms2/summary_0286-14117743_ITM |work=Incentive Today |publisher= |date=01-OCT-2004 |accessdate=2008-07-06 ] [cite news |first=Valerie |last=Latham |authorlink= |coauthors= |title=Homepride's Fred rises to the occasion as Publis takes the reins.
url=http://www.accessmylibrary.com/coms2/summary_0286-5475935_ITM |work=Marketing |publisher= |date=31-OCT-1991 |accessdate=2008-07-06 ]

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