Otzarstock

Infobox Company
name = OtzarStock

type = Private
genre = microstock photography
foundation = Spring 2008
founder =
location_city = flagicon|USA New York
location_country = USA
location =
locations =
area_served =
key_people =
industry =
products =
services =
market c

revenue =
operating_income =
net_income =
assets =
equity =
owner =
num_employees =
parent = Otzar International
divisions =
subsid =
homepage = [http://www.otzarstock.com/ www.otzarstock.com]
footnotes =
intl = [http://OtzarStock.com Otzarstock or otzarstock.com] is a premier stock photo website dedicated to providing the creative community with unique and high quality Jewish stock photos, digital images and art. particularly photos of Jewish life and tradition, As well as fonts and other resources.

OtzarStock was opened to the public in the spring of '08 in beta stage with hundreds of Jewish themed photos. But promises to grow its collection quickly. [ [http://otzarstock.com/store/about_us.php Otzarstock.com about us page] ]

Name

"Otzar" in Hebrew means "treasure".

Market Background

The market for Jewish Stock photography is relatively small - due to the numbers of the Jewish population in general - that are the essential buyer base of such photos. therefore a few previous start ups in that niche where not successful, and ceased operation. Therefore graphic designers that where looking for Jewish themed photos where forced to use the service of a private photographer every time. Jewish themed microstock was virtually non existent.

Launch

OtzarStock was launched in the spring of '08, it was called by the popular Haredi News site "Bechadrei chareidim" a revolution [ [http://www.bhol.co.il/news_read.asp?id=5965&cat_id=5 בחדרי חרדים | מחשבים ואינטרנט ] ] .

Photos

Photos are contributed by individual photographers that in turn receive a certain percentage of the money when a photo is purchased.

Unlike other major stock photo websites, photos on OtzarStock are purchased individually not via credit system. It has been debated which system is inferior.

Although it claims in its motto that its purpose is "adding a Jewish dimension to stock photography" The sites "contributor manual & guidelines" states that it accepts "other types of images with uniqueness, professionalism and creativity" [ [http://otzarstock.com/store/photoguide.php Otzarstock.com Contributors Manual and Guidelines ] ] . Still, most photos on the site are about Judaism, and the men are wearing a Kippah (yarmulke) and women are modestly dressed.

Hebrew Fonts

OtzarStock also sells Hebrew Fonts [ [http://otzarstock.com/store/gallery.php?gid=79 Hebrew Fonts Library ] ] , a practice not traditionally associated with stock photography.

References