Anita Elberse

Anita Elberse: Anita Elberse, Associate Professor of Business Administration in the Marketing unit at Harvard Business School. She studies the creative industries, covering media, entertainment and sports, and is a leading expert on marketing strategies for the film industry. She is known for an article in the Harvard Business Review on Chris Anderson's The Long Tail theory. In the article, Elberse analyzes sales and customer transactions data that show that digital distribution does not diminish the importance of blockbuster hits. [cite web|url=http://harvardbusinessonline.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?articleID=R0807H&ml_action=get-article&print=true&ml_issueid=BR0807|author=Elberse, Anita|publisher=Harvard Business Review|title=Should You Invest in the Long Tail?]

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The Long Tail — „The Long Tail“, hier gelb eingefärbt, ähnelt einem langen Schwanz. Auf der Y Achse ist die Anzahl der Verkäufe und auf der X Achse sind die Produkte nach Reihenfolge ihrer Verkaufsstatistik aufgelistet. Beide Flächen sind gleich groß. The Long… … Deutsch Wikipedia
The Long Tail — The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in an October 2004 Wired magazine article [ [http://www.wired.com/wired/archive/12.10/tail.html The Long Tail ] by Chris Anderson, Wired , Oct … Wikipedia

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