Deuce Snowboards

Infobox_Company
company_name = Deuce Snowboards, LLC
company_
company_type = Private
foundation = 2004
location = Sunnyvale, California
key_people = Todd Belt, Founder and CEO
num_employees = N/A
industry = Sporting goods
products = Snowboard equipment, apparel, accessories
revenue =
homepage = http://www.deucesnowboards.com/

Deuce Snowboards has the mission of becoming the world's leader in snowsport innovation. Founded by Robert Todd Belt in 2004, the company is using its flagship product the X-2, which is the modern Dual Edge Snowboard (DES), to build a broad product line aimed at snowboarders: hard goods, outerwear, accessories. Aside from selling goods under its own brand name, the company also licenses its technology to other snowsports brands. Deuce is currently building its professional snowboard team by working with riders that are looking for a competitive edge.

History

The following account is per the founder of Deuce Snowboards, Todd Belt.

During the 2003/2004 season, Todd realized that snowboarders do not have as much control as they need due to their equipment. After considering various approaches to this problem he determined that a set of two boards connected with a four-bar type mechanism was the best approach. That was then the beginning of a long and varied path of prototyping and rider feedback.

He had a long way to go from his first concept. And it was the support of numerous friends and the enthusiasm of the hundreds of riders and skiers that he talked with on the mountains that kept him going step by step.

Marketing/Promotion

Deuce Snowboards is in a classic innovative technology position [http://en.wikipedia.org/wiki/Technology_diffusion] , which must go through various stages of acceptance and diffusion [http://en.wikipedia.org/wiki/Diffusion_of_Innovations] into the market place. They are currently at the Innovator/Early Adopter stages. They have a small market segment to address, who are critical thinking and interested in trying new technology, and they are less price sensitive. Once they have shown progress with that market segment, they will likely move on to the next stage, which is significantly larger, the Early Majority.

Technologies

Dual Edge Snowboard (DES) [http://en.wikipedia.org/wiki/Dual_Edge_Snowboard] : This is their core technology. They claim that this technology has a differentiation to the classic snowboard that is similar to the differentiation between the Mountain Bike (MTB) and the BMX bike.

Deuce states that they also have patents pending on the use of spring-dampeners and the DES as a ski/snowboard system that is convertible, on the slopes, between one configuration and the other.

Footnotes

External links