Peg Perego

Peg Perego

Peg Perego is an Italian manufacturer of juvenile products (i.e., strollers, high chairs, car seats, children’s ride-on toys). In addition to their home location in Italy, the company now has offices in Brazil, Canada, and the United States. [ [http://www.pegperego.com/ Peg Perego Official Site] ]

History

In 1949, Giuseppe Pérego decided to design a baby carriage for his son. His neighbors were impressed and requested their own custom creations. Eventually, the carriages became so popular that he started a company. After carriages, Peg Perego’s baby products have since expanded to include strollers, car seats, and high chairs.

In 1960, the company looked into a slightly more mature market: children's ride-on toys. Peg Perego designed and built plastic, pedal-operated children’s riding vehicles. These toys have become more advanced, and the company now sells battery-powered John Deere, Polaris, Cub Cadet, Ducati, and Vespa ride-on toys for children.

Popular Culture

"The Nanny Diaries": Scarlett Johansson pushes a Pliko P3 (Freestyle Mint) [ [http://www.seenon.com/film/the-nanny-diaries/shop-by-character/annie/product/the-nanny-diaries-annie-pegperego-pliko-p3-classico-stroller SeenON! Annie from "The Nanny Diaries"] ]

Awards

Baby and Children’s Product News: 2008 Readers’ Favorites Awards (3rd place-Carseats) [ [http://www.babyandchildrensproductnews.com/readersawd.html Baby and Children's Product News] ]

Creative Child Magazine: 2007 Top Choice of the Year (Prima Pappa Best High Chair [ [http://www.creativechildonline.net/resources/index.php?a=2&b=172 Creative Child: Prima Pappa Best (high chair)] ] and Primo Viaggio SIP 30/30 Car Seat [ [http://www.creativechildonline.net/resources/index.php?a=2&b=145 Creative Child: Primo Viaggio SIP 30/30 (car seat)] ] )

Creative Child Magazine: 2007 Seal of Excellence (Pliko P3 [ [http://www.creativechildonline.net/resources/index.php?a=2&b=202 Creative Child: Pliko P3 (stroller)] ] )

Kind + Jugend Innovation Award: 2007 World of Mobile Baby (Skate) [ [http://kindundjugend.en.koelnmesse.info/global/dokumente/kindundjugend/Preistraeger_Homepage.pdf Kind + Jugend Innovation Awards 2007] ]

References


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