Butter Brickle

Butter Brickle was the registered trademark of a toffee ice cream flavoring and of a toffee-centered chocolate-covered candy bar similar to the Heath bar.

History

Butter Brickle ice cream was introduced to the world by the Blackstone Hotel in Omaha, Nebraska in the 1920s. [ [http://www2.ops.org/OOE/blackstone.htm "Blackstone Hotel"] , Omaha Public Schools. Retrieved 9/31/07.] The flavoring and the candy bar were produced by the Sioux Falls, South Dakota company, Fenn Bros. Ice Cream and Candy Co., until the company was liquidated in the 1970s, when the trademark and formula were sold to the makers of the Heath bar. A remnant of the name remains in "Heath Bits 'o Brickle Toffee Bits," sold by The Hershey Company, which acquired the Heath assets in 1996.

Butter Brickle ice cream is currently sold by at least a couple of ice-cream makers with the name Butter Brickle being used under license.

Advertisements

In the late 1950's and 1960's, Butter Brickle candy bars were advertised on radio and television with the slogan "Got a nickel? Butter Brickle,... candy bar!" delivered in an arch stage British accent.

References