La tennis Bensimon

La tennis Bensimon is a French lifestyle brand launched in the seventies by Serge Bensimon in Paris. Serge’s grandfather originally began the family business in 1945, importing American second-hand clothes to France. In 1980, Serge Bensimon followed the tradition that his grandfather began and founded Surplus Bensimon. In 1984, the first Bensimon Apparel Collection was introduced as a line for men and women inspired by world travel and the military.

Bensimon has been in the European market for thirty years, and in Spring 2008, the French brand entered the U.S. market with its canvas shoe collection, La tennis Bensimon. As a surplus brand, Bensimon's mission for La tennis Bensimon was to combine simplicity with luxury. The sneaker is made out of basic fabrics like recycled linen taken from unused army sheets, canvas and rubber.

In 1986, Autour du Monde opened the first Bensimon store in the area Le Marais in Paris. In 1992, the concept store Home Autour du Monde opened, containing decoration items, textile collections, artist exhibitions, music, books, perfumes and cosmetics. Bensimon currently designs clothing, footwear, cosmetics and accessories. In the United States, the brand is sold in luxury department stores and retailers. In the United States, MegaBlue distributes products for Bensimon and A Supreme Agent handles its national sales.

References

* [http://www.elle.fr/elle/mode/les-news-mode/autres-news/une-tennis-tres-pointue/(gid)/54624 "Elle" magazine article (in French)]
* [http://www.marieclaire.fr/,la-tennis-bensimon-elue-escarpin-de-cristal,20314,1850.asp "Marie Claire" article (in French)]
* [http://www.lefigaro.fr/masculin/20070110.WWW000000371_bensimon_un_surplus_d_ame.html "Le Figaro" article (in French)]