Plum Baby

Plum Baby

Plum Baby is a British company specialising in real organic food for babies. Plum Baby - A taste of things to come.

Origin

The company was founded in 2004 by former chef at The Savoy Hotel, Susie Willis.

The brand is positioned at the premium end of the market and is stocked at a variety of high street food retailers, as well as more specialised outlets such as Fresh and Wild and Ocado.

Plum Vision

According to an industry report from Creativity Online, 2008 saw the launch of a selection of online films which they refer to as a ‘moving picture book’.

Collectively called Plum Vision, these films feature sights and sounds from the natural world, rather than relying on computerized imagery. They can be viewed free of charge at the Plum Vision website and were directed by Thomas Hilland, who has produced commercial work for Diesel, The Observer and Covent Garden. Hilland is part of Partizan, a highly acclaimed production company whose directors also include Michel Gondry.

External links

* [http://www.plum-baby.co.uk/ Plum Baby site]
* [http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article3864367.ece/ The Times Online Article on Plum Baby founder]
* [http://www.growingbusiness.co.uk/06959143452795896762/plum-baby-lands-1-5m-deal.html/ Business Article]
* [http://creativity-online.com/work/view?seed=a63c2e9f/ Article about Plum Vision]
* [http://www.plum-vision.co.uk/ Plum Vision site]


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