Step to Me

Step to Me

Infobox Single
Name = Step to Me



Artist = Spice Girls
Album = Spiceworld (Japanese Edition)
Released = 27 July 1997
Genre = Pop
Length = 4:05
Label = Virgin Records
Writer = Spice Girls
Eliot Kennedy

Pepsi launched a £1 million 'generation next' campaign in the United Kingdom - running alongside sales promotion activities, notably one by where consumers collected twenty pink ring pull tabs from promotional Pepsi cans, sent them off and received the free Spice Girls CD single "Step To Me" - which was not available in high street retailers. Collectors were also entered into a free prize draw to see the band play their first live concert in Turkey who Pepsi were sponsoring. The advertising and the promotion were integral to Pepsi's marketing strategy, television and press ads and the Pepsi Chart Show (screened on Five, originally called Channel 5) all spelt out that the only way to listen to the single was to buy Pepsi. Producing 92 million promotional packs of the cola, 600,000 CD's were redeemed with the promotion.

Track listings

* UK / European CD
#"Step to Me" (7" Mix) 4:05
#"Step to Me" (Matthew's Disco Steppin' Mix) 7:22
#"Step to Me" (Matthew's Extra Spicey Dub) 6:33
#"Step to Me" (Extended Mix) 5:41


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