VHS single

VHS single

A VHS single or videotape single is a music single in the form of a videotape. The format has existed since the early 1980s in the form of Video 45s. In 1983 British Synthpop band The Human League released the UKs first commercial Video Single called "The Human League Video Single" [Virgin Records 1983] . It wasn't a huge commercial success due to the high retail price of £10.99, compared to £1.99 for a vinyl single.

The format gained higher levels of mainstream popularity when Madonna released "Justify My Love" as a video single in 1990 following the blacklisting of the video by MTV. U2 also released "Numb", the lead single from their 1993 album "Zooropa" as a video single.

Despite the success of these releases, the video single struggled as its releases were relatively periodical, and it was replaced by the DVD single by the early 2000s.

References


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