- 01 gallery
01 Gallery is a post contemporary art gallery located in downtown Los Angeles, founded by art dealer and curator John Pochna. The gallery is known for its contributions to the
lowbrow art movement, as it frequently exhibits pieces with heavy graffiti and street art influences [Mulholland, Mitchell. "On the Wag." Artillery, March 2008.] . In April of 2007, Pochna partnered with Brandon Coburn, and Jim Ulrich. [Hutchinson, Heidi: "Riding High with Steve Olsen." Citizen LA. June 2008:12.]Found in 1980 [Jordan, Matt Dukes: "Weirdo Deluxe: The Wild World of Pop Surrealism," pg 23. San Francisco: Chronicle Books, 2005.] and christened Zero Zero by Pochna [Friedrich, Kristin: "John Pochna's Escape from Hollywood, Breaking Duck News and Musical Carrots." LA Downtown News, March 10, 2003: 14. ] , the gallery was originally an after hours bar in Melrose [Jordan, Matt Dukes: "Weirdo Deluxe: The Wild World of Pop Surrealism," pg 23. San Francisco: Chronicle Books, 2005.] . The gallery's current name derives from a conceptual understanding of the creative process. As Kyle Lina explains, "Zero is when there's nothing--one when there's something. The space between the zero and the one is the creative act" [Rockwell, Steve: "The Art Behind dArt." dArt, fall 2007. ] .
Over time, 01 Gallery developed a long standing relationship with the Los Angeles punk community [Friedrich, Kristin: "John Pochna's Escape from Hollywood, Breaking Duck News and Musical Carrots." LA Downtown News, March 10, 2003: 14. ] , as it has debuted bands such as
The Screamers [Pedersen, Candice. "Screamers." 1999. Scaruffi. 6 June 2008.] . As the gallery's clientele diversified, Pochna's aims for the gallery evolved. Pochna states, " [We're] not a punk rock gallery, not a graffiti art gallery, not a rebel gallery. Not any of those stupid names they used to call us." [Friedrich, Kristin: "John Pochna's Escape from Hollywood, Breaking Duck News and Musical Carrots." LA Downtown News, March 10, 2003: 14. ]01 Gallery has been frequented by Los Angeles residents such as
Raymond Pettibon ["Continuing and Recommended Exhibitions." Feb 2002. Art Scene. 6 June 2008.] ,John Doe ,David Lee Roth [Jordan,Matt Dukes: "Weirdo Deluxe: The Wild World of Pop Surrealism," pg 23. San Francisco: Chronicle Books, 2005.] ,Tomata Du Plenty , Tequila Mockingbird,John Belushi [Lecarol, Lina: "Night Ranger." LA Weekly, Jan 29, 2008. ] . This diverse clientele has has lead 01 Gallery to be thought of as analogous to Andy Warhol's Factory. "Its eccentric mix of artists and patrons made it [Los Angeles'] answer to the Factory, though the creations were more "lowbrow" than pop." [Lecarol, Lina: "Night Ranger." LA Weekly, Jan 29, 2008. ] .The gallery has exhibited works by
Anthony Ausgang , Robert Williams, Michael Knowlton,Tomata Du Plenty , Retna, Saber, and Raul Gonzalez ["01 Gallery Opening." Bliss Magazine, Feb 2008: 148.]Notable past curators include
Walter Hopps and Carlo McCormick [Jordan, Matt Dukes: "Weirdo Deluxe: The Wild World of Pop Surrealism," pg 23. San Francisco: Chronicle Books, 2005.] .Trivia
Soon after the gallery's naissance, Pochna allowed the gallery's Melrose address to be used as a business address for an escort service in order to fund the gallery [Jordan, Matt Dukes: "Weirdo Deluxe: The Wild World of Pop Surrealism," pg 23. San Francisco: Chronicle Books, 2005.] .
An exhibition at Zero One Gallery is documented in
The Devil and Daniel Johnston [ Smith, Bonne: "The Devil and Daniel Johnston Press Kit". Toronto, Mogrel Media: 2005.] . Pochna is interviewed in the film.The gallery's Melrose space was rumored to be haunted by the ghosts of
Joan Crawford ,Rock Hudson , andRita Hayworth . ["Dead Superstars Haunt Hollywood Art Gallery." National Examiner. 30 Jan 1990: 17.] .Notes
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